Diageo Appoints Debra Kelly-Ennis President of Diageo Canada and Jon Potter Chief Marketing Officer of Diageo North America

    NORWALK, CT, June 9 /CNW/ - Diageo, the world's leading spirits, wine and
beer company, is pleased to announce the appointment of Debra Kelly-Ennis to
the role of President of Diageo Canada and Jon Potter to the role of Chief
Marketing Officer of Diageo North America, effective September 1, 2008.
    Kelly-Ennis, currently Chief Marketing Officer of Diageo North America,
will become President of Diageo Canada, reporting to Ivan Menezes, President
and CEO of Diageo North America, and continue to be a member of the North
American Executive Team. She will be replacing current President John Kennedy,
who will become Managing Director of Diageo Ireland.
    In leading the US marketing organization for more than three years,
Kelly-Ennis spearheaded several significant marketing initiatives, including
Ciroc vodka's alliance with Sean Combs, and helped unify the sales and
marketing teams, greatly impacting the growth of Diageo's brands in the US.
    "Debra's extensive management experience, coupled with her ability to
drive breakthrough ideas will be a major asset as we continue to grow in this
strategic market," said Menezes. "During her tenure, Diageo's brands have
grown significantly, outperforming the competition in all key measures."
    In 2007, Kelly-Ennis joined the Board of Directors for Dress for Success,
an international non-profit organization dedicated to helping economically
disadvantaged women become economically independent. Working with Diageo
employees and several agency partners, she created a ground-breaking campaign
to generate awareness and record-breaking donations for Dress for Success, and
created a philanthropic spirit within Diageo. For more than ten years, she has
also served on the Pulte Corporation Board of Directors, where she chairs the
governance committee and is a member of the audit committee.
    Prior to her role at Diageo, Kelly-Ennis served as President and COO of
Saab Cars and led the division to set U.S. sales records for new and used
cars, as well as parts and accessories in 2003. In addition to her General
Motors experience, she has held a number a number of marketing and sales
leadership roles and general management positions with global companies
RJR/Nabisco and Grand Metropolitan, plc.
    Jon Potter, currently President of Global Marketing Vodka and Rum, will
take on the role of Chief Marketing Officer of Diageo North America, reporting
to Menezes and will become a member of the North American Executive Team. In
his new role, Potter will be charged with driving Diageo North America's
overall marketing strategy.
    "We are confident that Jon's brand building acumen and exemplary
leadership skills will further propel our business as we grow in the North
American market," said Menezes. "Jon brings to the role a great depth of
marketing, commercial and global understanding."
    In his current role as President Global Marketing Vodka and Rums, Potter
has sharpened Diageo's strategy for Smirnoff Vodka and Captain Morgan Spiced
Rum, identifying opportunities for premiumization and global expansion
    Prior to this, in his role as General Manager Venture Africa, Potter led
the region to exceed its plan and deliver exceptional growth on Diageo's
global priority brands. Preceding that role, Potter was Global Brand Director
for Guinness, establishing a redefined global brand strategy that returned
many regions in the world to growth.

    About Diageo

    Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with
an outstanding collection of beverage alcohol brands across spirits, wines and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and
Sterling Vineyards wines.
    Diageo is a global company, trading in more than 180 countries around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE). For more information about Diageo, its people,
brands, and performance, visit us at http://www.diageo.com.

    Celebrating life, every day, everywhere, responsibly.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Zsoka McDonald, Diageo North America, Ph: (203)
229-4730; Alanna Stone, Diageo Canada, Ph: (416) 262-3284; Rachel Rosenblatt,
FD, Ph: (212) 850-5697

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