DHX Media secures literacy powered adventures with Super Why

    AIM and TSX: DHX

    HALIFAX, Sept. 24 /CNW/ - DHX Media Ltd. (AIM & TSX ticker: "DHX"), a
leading independent international producer and distributor of television
programming and interactive content, is increasing its slate of programming by
acquiring the worldwide television distribution rights (excluding US) to the
groundbreaking animated preschool series SUPER WHY. The agreement includes 65
half hour episodes of the series, which will be launched at MIPCOM in October
    The show is produced by Blue's Clues producer, Out of the Blue
Enterprises, which was co-founded by Angela C. Santomero, an Emmy-nominated
creator of Blue's Clues, Samantha Freeman, another former Nickelodeon veteran,
and DECODE Entertainment, the DHX Media subsidiary. SUPER WHY is already
airing on PBS in the US and has also been snapped up by Canada's CBC.
    Michael Donovan, Chairman and CEO of DHX Media said, "Here is another
example of programming with ancillary revenue potential and international
appeal. We are proud to be adding even more high quality kids programming to
our portfolio."
    Neil Court, President of DHX Media's distribution subsidiary, DECODE
Enterprises Ltd. said: "This is a major deal for us, Out of the Blue
Enterprises have an excellent track record with Blue's Clues. SUPER WHY also
promises to be a great success in the worldwide preschool market as already
demonstrated by the commitments from PBS and the CBC. We've added some
outstanding new programming to our catalogue and will be showcasing a very
strong line up at MIPCOM."
    DECODE Entertainment has recently bolstered its distribution slate with
the addition of Turner Broadcasting's live action series My Spy Family for
6-14 year olds, produced by Kindle Entertainment, alongside Poko and Bo on the
GO! from Halifax Film, DECODE's sister company under DHX Media Ltd.

    About Super Why

    SUPER WHY is the only preschool property created to help kids learn the
fundamentals of reading through interactive storybook adventures. The
standout, imagination-stimulating series focuses on the adventures of four
fairytale friends who transform into literacy-powered superheroes called the
Super Readers: Alpha Pig with Alphabet Power, Wonder Red with Word Power,
Princess Presto with Spelling Power and Super Why with the Power to Read. The
home viewer is Super YOU, the superhero sidekick with the Power to Help.
    Together, the Super Readers jump into books to play entertaining and
amusing interactive reading games, find answers to everyday preschool
challenges, overcome obstacles and save the day. In every episode of SUPER WHY
an amazing two dimensional pop-up world comes to life, complete with a
multitude of illustrative styles - from cut-out collages and water-color
painted designs to pen and ink etchings.

    About DHX Media Ltd.

    DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on children,
family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on
the TSX, the Toronto Stock Exchange. DHX Media's production companies, Decode
Entertainment and Halifax Film, are the producers or co-producers of 14
original television series and theatrical releases currently commissioned for
production and maintain a growing library of over 1,800 half-hours of mostly
children and youth-oriented television productions. www.dhxmedia.com


    Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will", "should",
"could", "anticipate", "believe", "plan", "estimate", "potential", "expect",
"intend" and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company's current expectations
and are based on information currently available to Management. These
forward-looking statements are subject to a number of risks, uncertainties,
assumptions and other factors that could cause actual results or events to
differ materially from current expectations, including the matters discussed
under "Risk Factors" contained in the Company's prospectus dated May 12, 2006.
These forward-looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new events
or circumstances.
    %SEDAR: 00023380E

For further information:

For further information: DHX Media Ltd.: Dana Landry, Chief Financial
Officer; David A. Regan, EVP, Corporate Development & IR; (902) 423-0260; AIM
Nominated Advisors: Canaccord Adams Limited: Neil Johnson; Erin Needra; +44
(0) 20 7050 6500

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