DHX Media completes licence agreement with Hasbro


    AIM and TSX: DHX

    HALIFAX, March 29 /CNW/ - DHX Media Ltd. (AIM & TSX ticker: "DHX"), a
leading independent international producer and distributor of television
programming and interactive content, is pleased to announce that its DECODE
Entertainment division has signed a long form agreement to appoint PLAYSKOOL,
a division of Hasbro, Inc (NYSE:   HAS), one of the world's largest toy
companies, as the worldwide master toy and game licensee for the preschool
show, Franny's Feet.
    As previously announced on November 20, 2006, this agreement grants a
worldwide licence to PLAYSKOOL in exchange for an up front minimum guarantee
and a percentage of PLAYSKOOL's net revenues derived from the sale of Franny's
Feet toys and games worldwide. The potential royalties under this agreement
are material to DHX Media's merchandising and licensing revenues.
    Franny's Feet, with 39 half hours now completed, is licensed to
television broadcasters covering more than 150 countries worldwide. Franny's
Feet was first broadcast in the US market on PBS affiliate Thirteen-WNET New
York in July 2006 and has now been picked up by PBS affiliates in other key
US markets.

    Michael Donovan, Chairman and CEO, commented,

    "We are delighted to have completed this deal with PLAYSKOOL and
Hasbro, Inc. This is the first stop for Franny's Feet on its way to an even
wider merchandising and licensing program worldwide. This deal provides a
strong indication that our kid's properties continue to have growing appeal to
a wide international audience and we look forward to working closely with
Hasbro as we build on this exciting opportunity together."

    About Franny's Feet(TM)

    In the series, Franny explores new places, meets new people and
encounters new situations broadening her understanding of the world. In each
episode, Franny tries on a pair of shoes that sends her on imaginary
adventures. The critically acclaimed Franny's Feet airs on PBS stations in
various major US markets including Chicago, Philadelphia, Boston,
Washington D.C. and Houston. Additionally, the program airs internationally in
countries including Canada, United Kingdom, Australia, Poland, Japan, Finland,
Norway, France, Italy, India, Singapore, Taiwan and Denmark.

    About DHX Media Ltd.

    DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on children,
family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto
Stock Exchange. DHX Media's production companies, Decode Entertainment and
Halifax Film, are the producers or co-producers of 11 original television
series or theatrical releases currently commissioned for production and
maintain a growing library of over 1,700 half-hours of mostly children and
youth-oriented television productions. www.dhxmedia.com


    Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will", "should",
"could", "anticipate", "believe", "plan", "estimate", "potential", "expect",
"intend" and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company's current expectations
and are based on information currently available to Management. These
forward-looking statements are subject to a number of risks, uncertainties,
assumptions and other factors that could cause actual results or events to
differ materially from current expectations, including the matters discussed
under "Risk Factors" contained in the Company's prospectus dated May 12, 2006.
These forward- looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new events
or circumstances.
    %SEDAR: 00023380E

For further information:

For further information: DHX Media Ltd.: Dana Landry, Chief Financial
Officer; David A. Regan, EVP, Corporate Development & IR; (902) 423-0260; AIM
Nominated Advisors: Canaccord Adams Limited: Neil Johnson; Erin Needra; +44
(0) 20 7050 6500

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