Devine Expands International Sales and Distribution of New Primetime Television Series and Film Library in Key Agreement with Carrere Group of France

    Carrere to Distribute "Across the River to Motor City" in French Speaking
    Territories and Other Devine Titles Worldwide at Cannes MIPCOM
    International Television Market

    TORONTO, Oct. 3 /CNW/ - Devine Entertainment Corporation (OTCBB: DVNNF -
News), capitalizing on the global distribution of award-winning original film
and television content, today announced a far-reaching expansion of its
multi-year distribution agreement with Carrere Group to market the Company's
primetime series in France and other French-speaking territories and their
family television series in all territories outside of North America
worldwide. The announcement signals a key step in Devine's initiatives to
unlock substantial additional revenue potential of the Company's already
revenue-positive library of film and television programs.
    Carrere will market Devine's new primetime series, "Across the River to
Motor City" and other titles in the Company's proprietary film library at the
upcoming MIPCOM international television market, in Cannes, France, to be held
October 8-12. MIPCOM is the largest and most important source of sales for the
global television marketplace.
    Devine has signed agreements with Carrere Group - one of the world's
leading international distributors of television and film -- for distribution
of "Across the River to Motor City" in French-speaking territories, including
France, Belgium, Monaco and others. The agreement with Carrere will make
"Across the River to Motor City" available for sales in markets outside North
America for the first time.
    Under the distribution agreement, Carrere will also continue to sell
Devine's award-winning 18-film library of historical family films, including
the Company's acclaimed franchises The Artists' Specials, The Inventors'
Specials and The Composers' Specials.
    "We are thrilled to be working with a company with the superior resources
and reputation of Carrere Group," said David Devine, President and CEO of
Devine Entertainment. "Claude and Axel Carrere are world leaders in primetime
and children's programming, and subsidiary rights management. Working with
Carrere will enable us to unlock substantial additional value in our existing
library of films in markets outside of North America, and allow us to expand
the international opportunities for new production. We believe this will be
the beginning of a long and lucrative strategic relationship."
    Carrere has commenced initial sales of Devine's titles with new broadcast
licenses in Russia, Poland, Ukraine and the Middle East. In addition, Carrere
was instrumental in closing license fees from Paris-based broadcaster
France 5.
    "We are very pleased to represent Devine Entertainment's films and their
proven track record around the world," said Axel Carrere, President of Carrere
Group D.A. "This relationship offers us an opportunity to expand sales of
Devine's new primetime programming as well as their unique brand of inspiring
films for families and children that fits well with Carrere's own proprietary
brands of films and television programs."
    Five-time Emmy Award-winning Devine Entertainment Corporation develops,
produces and distributes children's and family entertainment for the
theatrical motion picture, television and Video/DVD marketplace worldwide. The
Company's first feature film for theatrical release, "Bailey's Billion$," was
originally released in North America and is currently being distributed

    About Carrere Group

    Listed on the Paris Stock Exchange, Carrere Group is one of the leading
independent content producers and distributors in Europe. With some fifty
subsidiaries, Carrere produces television content and distributes it
worldwide. In addition, Carrere Group owns a French television station, a
state-of-the-art post-production studio, a merchandising company, and
advertising agency.
    More information about Carrere Group is available at:

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically-acclaimed productions are its cultural and
educational film series on history's landmark Composers', Inventors' and
Artists', which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF. The Company's corporate website is
    For investor-specific information and resources, visit
    To view current stock quotes and news, visit
    To view an investor fact sheet about the company, visit

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.

For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: 1-877-338-4633, or Trilogy Capital Partners Financial Communications,
Ryon Harms, Toll-free: 1-800-592-6067,

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