Devine Entertainment to Promote Core Educational Library Content at 2008 Ed Expo School Products Convention in March

    Company's Marketing Initiatives Designed to Further Capitalize on U.S.
    Educational Marketplace with Award-Winning Film and Television Titles

    TORONTO, Feb. 11 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, will continue its high-growth educational marketing
and sales programs at the upcoming 2008 Ed Expo, part of the education
industry's largest annual marketplace for school related products and
educational content.
    Ed Expo is expected to draw more than 550 companies and more than 3,000
attendees. The attendees at Ed Expo are owners, managers or executives at
distribution companies, school supply catalog companies and parent-teacher
retail stores. Devine will market its specialized film and educational
programming at buyers who are making purchasing decisions for the 2008/2009
school term.
    Devine continues to build on a strong track record of success in the
marketplaces for educational and family-oriented film and television content.
The Company's proprietary library includes proven multi-title franchises, and
has garnered more than 120 entertainment industry awards for excellence.
    "The educational market has proved a solid and growing source of revenue
for Devine Entertainment, and has helped us expand our production and
distribution operations as we develop into an integrated entertainment
company," said David Devine, President and Chief Executive Officer.
    Ed Expo is scheduled to be held March 6-8, 2008, in Orlando, Florida. For
more information, visit
    Devine's education strategy in the U.S. currently focuses on grade
levels 3-9, a major market that comprises approximately 50 million students in
68,000 elementary and middle schools. The Company also targets more than
110,000 U.S. libraries, including public, private and school libraries.
    Among Devine's successful and award-winning educational franchises are
its "Composers' Specials" and "Artists' Specials" series, both originally
produced for HBO Original Films. The increasingly strong Devine distribution
channel also attracts high-quality titles produced by third parties, such as
Shakespeare 4 Kidz and Marsalis on Music, providing yet another powerful
driver for Devine to grow its distribution pipeline and business. Devine
enjoys a near-zero returned or unsold inventory rate on its educational
titles, enabling the Company to maintain steady revenue projections in this
portion of its operations.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is

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    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws.
    Readers are cautioned that the foregoing list of factors is not
exhaustive. Although the Company believes that the expectations conveyed by
the forward-looking statements are reasonable based on information available
to it on the date such forward-looking statements are made, no assurances can
be given as to future results, levels of activity and achievements. All
subsequent forward-looking statements, whether written or oral, attributable
to the Company or persons acting on its behalf are expressly qualified in
their entirety by these cautionary statements. The Company assumes no
obligation to update forward-looking statements should circumstances or
management's estimates or opinions change.

For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: 877-338-4633,; or Trilogy Capital Partners, Financial Communications,
Ryon Harms, Toll-free: 800-592-6067,

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