Devine Entertainment Forms Digital Content Group to Accelerate Revenues in Fast-Growing Market for Online Distribution of Film and TV Programming

    New Digital Unit to Focus on Monetization of Devine Proprietary Library
    in Multi-Billion Dollar Video-on-Demand, Internet and Emerging Digital
    Distribution Channels

    TORONTO, Oct. 18 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF -
News), seeking to capitalize on the burgeoning global demand for high quality
film and television content, has announced the establishment of an online
content distribution unit created to accelerate revenue growth in the
expanding marketplace for digital download of film and television content. The
newly formed Devine Digital Content Group will spearhead initiatives to
maximize revenue opportunities in the double-digit industry growth of
video-on-demand (VOD), Internet, wireless and mobile communications, and other
new electronic distribution channels.
    The creation of the Digital Distribution Group is consistent with
Devine's overall business strategy to maximize sales and revenues of its
award-winning proprietary film and television library. The initiative comes as
the entertainment industry continues to experience a technology convergence
revolution that is unifying traditional entertainment channels in film and
home entertainment with mobile communications technology and broadband
computer technologies.
    "Video-on-demand, IP-based channels and other novel digital solutions
will be the most important growth areas for the global entertainment industry
in the coming years, and we intend to fully monetize our proprietary library
to meet this projected demand for content," said David Devine, President and
Chief Executive Officer of Devine Entertainment. "Our Digital Content Group
will work across every level of the Company to maximize synergies to best
profit from the enormous potential of these digital distribution channels."
    Double-digit growth is anticipated for digital and mobile spending in
each territory during the next five years, rising to $153 billion by 2011,
according to industry analyst PricewaterhouseCoopers Global Entertainment and
Media Outlook. Spending related to the distribution of entertainment and media
on convergent platforms (convergence of the home computer, wireless handset
and television) is also growing at double-digit rates and will exceed 50% of
global spending by 2011, according to PricewaterhouseCoopers.
    Devine has commenced negotiations with the world's leading digital and
VOD distribution companies. Devine's primetime mystery series "Across the
River to Motor City" will premier on November 22, 2007, on one of Canada's
major television networks. The series marks Devine's expansion into primetime
and adult age demographics, building upon its award-winning success as a
producer of family and children's film and television.

    Revenue and Earnings Forecast

    Devine recently announced revenue and earnings guidance for the first
three quarters of calendar year 2007, projecting significant revenue growth of
CAN $5.5 million, representing a 1600% increase over the $363,529 for the
comparable period in 2006. The Company also projected earnings in excess of $1
million for the first three quarters of 2007, a significant increase over the
$529,614 loss reported for the same period in 2006.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically-acclaimed productions are its cultural and
educational film series on history's landmark Composers', Inventors' and
Artists', which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF. The Company's corporate website is

    For investor-specific information and resources, visit
    To view current stock quotes and news, visit
    To view an investor fact sheet about the company, visit

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.

For further information:

For further information: Devine Entertainment Corporation: Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633, or Trilogy Capital Partners Financial Communications:
Ryon Harms, Toll-free: (800) 592-6067,

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