Devine Entertainment Expands into Worldwide DVD Marketplace in Multi-Title Sales Agreement with Poland-based AMERCOM Media Company

    New Agreement Represents Latest Success in Company's International and
    Foreign-Language Distribution Strategy with Carrere Group

    TORONTO, March 10 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, has taken another key step in its international sales
strategy, announcing a new Polish-language DVD distribution agreement with
leading Polish media company, AMERCOM SA of Warsaw, Poland.
    AMERCOM SA is a respected force in Polish newspaper and magazine
publishing, including educational publishing both in print and DVD formats.
    The agreement is the latest sale under Devine's international
distribution partnership with Carrere Group of France, following recently
announced television distribution deals with broadcasters in Mexico and
Hungary. By launching worldwide DVD sales, Devine will have the opportunity to
further expand revenues for all distribution channels generated from its
award-winning library of film and television titles.
    The AMERCOM DVD agreement covers most of Devine's content library,
including 19 of Devine Entertainment's critically acclaimed children's films
and franchise titles. The library includes the film Beethoven Lives Upstairs,
as well as the Company's successful franchise series, The Composers' Specials,
The Inventors' Specials and The Artists' Specials.
    "We're very excited to start the DVD revenue stream in our foreign sales
operations," said David Devine, President and Chief Executive Officer. "We
developed our distribution strategy to maximize revenues from all available
channels, including DVD, digital and online technologies, television and
others. Carrere continues to do an excellent job in growing our distribution
worldwide and we anticipate opening more international markets in the months
    Devine's library of film and television includes numerous titles aimed at
the family and educational marketplace. Devine's multi-title franchises and
other film titles include well-crafted tales about history's most important
scientists, artists and composers. Devine Entertainment has been decorated
with more than 120 entertainment industry awards, including Emmy Awards from
the United States and Gemini Awards in Canada.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is

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    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.

For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633, or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: 800-592-6067,

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