Devine Entertainment Announces Initiation of Coverage by Murphy Analytics Equity Research Firm

    Murphy Analytics Report Projects 12-Month Share Price of $0.50

    -   Report Cites Strong Industry Growth
    -   Award Winning Library and Global Distribution Channels Noted
    -   Estimates Appropriate Valuation Today at $.32 per Share

    TORONTO, Nov. 16 /CNW/ - Devine Entertainment Corporation (OTCBB:DVNNF),
seeking to capitalize on the burgeoning global demand for high quality film
and television content, has announced the initiation of coverage by Murphy
Analytics, an independent fee-based equities research firm. In its initial
report on Devine, Murphy Analytics has projected a 12-month share price of
target of $0.50.
    The Murphy Analytics report highlights Devine's award-winning library of
evergreen titles, its growing development pipeline of film and television
productions and the Company's international distribution network. The report
also notes the continued growth of the global entertainment and media
industry, in which spending is expected to reach $2 trillion by 2001.
    "DVNNF is positioned to thrive in a burgeoning market," the report
    The report's valuation indicates that Devine Entertainment stock is
currently undervalued in the marketplace.
    "Given the profitability already reported by DVNNF in 2007 MA is
estimating the appropriate valuation today for DVNNF is $0.32 per share," the
Murphy Analytics report states. "Additionally, based on our 2008 net income
projections, MA is placing a 12-month target price of $0.50 on DVNNF."
    The Murphy Analytics report also provides background on Devine's
management team, its strategies for capitalizing on new trends in the
entertainment industry and its various competitive advantages in production
and distribution. It also reviews Devine's production pipeline of feature
films and television titles targeting the family and children's entertainment
marketplace, as well as the mainstream primetime adult age demographics.
    "We engaged Murphy Analytics to provide an independent valuation of our
Company, and we believe investors will be interested to note that the report
concludes Devine stock is currently significantly undervalued in the
marketplace, with substantial room for growth based on our past and
anticipated performance," said David Devine, President and Chief Executive
Officer of Devine Entertainment. "We are encouraging interested investors to
include the Murphy Analytics report as part of their review of Devine
Entertainment and our strategic goals to build shareholder value."
    Interested investors can view and download the Murphy Analytics
Initiation Report at

    About Murphy Analytics

    Murphy Analytics (MA) is a fee-based, comprehensive investment research
firm, focusing primarily on the underserved small-cap sector. Murphy analysts
are seasoned industry professionals and adhere to the CFA Institute's (CFAI)
stringent ethics and standards of practice guidelines. MA was paid $7,500 by
the Company through Trilogy Capital Partners in advance of the creation of
this report. At the option of the Company, MA will continue Quarterly Coverage
at a cost of $3,000 per quarter, payable in advance of the creation of each
report. MA assumes no responsibility to update information concerning the
Company. MA owns no shares in the Company. MA does not provide investment
banking services. No part of the compensation to MA is tied to any content
contained in this report or any view expressed in this report.

    About Devine Entertainment

    Devine Entertainment Corporation develops, creates, and produces
award-winning television programming and feature films for worldwide
distribution across multiple TV broadcast networks, cable and satellite
networks, DVD and Internet markets. Specializing in cultural and educational
programming as well as prime-time drama and comedy entertainment programming,
the Company's titles have garnered more than 120 international film and
television industry awards, including five Emmy and five Gemini Awards. The
Company partners with leading international distributors, broadcasters and
co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France,
to produce and distribute its award-winning film and television titles.
    Among Devine's critically acclaimed productions are its cultural and
educational film series on history's landmark Composers, Inventors and
Artists, which have been broadcast in more than 50 countries. The Company
continues to expand its proprietary library of high-quality film and
television content. Among its general-audience primetime programming is the
acclaimed one-hour mystery series, "Across the River to Motor City," delivered
to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's
common shares trade on the NASD OTCBB market in the U.S. under the symbol
DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's
corporate website is

    Investor-specific information and resources:

    View current stock quotes and news:

    Investor Fact Sheet:

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to the
future performance of Devine Entertainment Corporation. Forward-looking
statements, specifically those concerning future performance and the
achievement of operating profitability are subject to certain risks and
uncertainties, and actual results may differ materially. These risks and
uncertainties include the market acceptance of the Company's products and
services; competition within the film and entertainment industry and the
introduction of new entrants and/or products in the Company's markets; adverse
changes in governmental regulations and policies affecting the film and
entertainment industry; product development risks and risks of technological
change; the risk of unanticipated expenses; and other risks and uncertainties
all as described in the disclosure documents filed with securities regulatory
authorities in accordance with applicable securities laws. Readers are
cautioned that the foregoing list of factors is not exhaustive. Although the
Company believes that the expectations conveyed by the forward-looking
statements are reasonable based on information available to it on the date
such forward-looking statements are made, no assurances can be given as to
future results, levels of activity and achievements. All subsequent
forward-looking statements, whether written or oral, attributable to the
Company or persons acting on its behalf are expressly qualified in their
entirety by these cautionary statements. The Company assumes no obligation to
update forward-looking statements should circumstances or management's
estimates or opinions change.

For further information:

For further information: Devine Entertainment Corporation, Arnold
Tenney, Richard Mozer, (416) 364-2282, Toll-free: (877) 338-4633,; or Trilogy Capital Partners, Financial Communications:
Ryon Harms, Toll-free: (800) 592-6067,

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