Desjardins stands out from other financial institutions through ATM and telephone service excellence, according to Synovate

    LEVIS, QC, Sept. 17 /CNW Telbec/ - Desjardins Group was recognized for
excellence among all Canadian financial institutions in the 2008 Customer
Service Index (CSI) survey carried out by Synovate, an international market
research firm. Desjardins received two Best Banking Awards 2008, one for each
of the following categories: "ATM Banking Excellence" and "Telephone Banking
    Synovate's 2008 Customer Service Index (CSI) was conducted among a
regionally and demographically representative sample of Canadians. The Best
Banking awards are based on the combined results of the 35,000 responses
received over the year, ending in August 2008. The CSI survey first appeared
in 1987.
    "Of course we are very proud of this recognition and would like to thank
our members for this concrete testimonial of their satisfaction. I would also
like to take this opportunity to salute the teams of men and women at
Desjardins who are responsible for making these user-friendly services
available each and every day, and for keeping them secure for all members,"
stated Desjardins Group Chair of the Board, President and CEO, Ms. Monique F.
    Ms. Leroux also noted that this distinction is to be added to the two
other awards received recently by Accès D services, who cover telephone,
Internet ( and ATM services: the 2007 Grand Prix québécois
de la qualité award - Québec's highest quality recognition award and the very
prestigious Customer Operation Performance Center (COPC) certification, which
recognizes excellence in contact centre performance, service quality and
client satisfaction while reducing costs. Desjardins is the only financial
institution in the world to have received this certification for the fourth
consecutive year.
    With more than 2,900 units, the Desjardins ATM network is by far the
largest in Québec. A few years ago, Desjardins undertook a major project to
upgrade its ATM network with the latest technological innovations, such as the
ability to read smart cards (to be introduced in the coming years).

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer
insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research
solutions. Synovate employs over 6,000 staff members across 63 countries. For
more information on Synovate, visit

    About Desjardins Group

    Desjardins Group is the largest integrated cooperative financial group in
Canada, with overall assets of nearly $152 billion, as at June 30, 2008. It
comprises a network of caisses, credit unions and business centres in Québec
and Ontario, and some twenty subsidiary companies in life and general
insurance, securities brokerage, venture capital and asset management, many of
which are active across the country. Drawing on the expertise of its
40,000 employees and the commitment of more than 6,500 elected officers,
Desjardins offers its 5.8 million individual and corporate members and clients
a full range of financial products and services. Its physical distribution
network is complemented by leading-edge virtual access methods. To find out
more, consult

For further information:

For further information: (for journalists only) André Chapleau,
Director, Information and Media Relations, Desjardins Group, (514) 281-7229,
1-866-866-7000, poste 7229,; Bertrand Guignat,
Vice-president, director Québec, Synovate, (514) 940-4445,

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