Desjardins gives members a new green challenge

    An initiative that demonstrates once again Desjardins's leadership in the
    area of sustainable development

    LEVIS, QC, Aug. 25 /CNW Telbec/ - Desjardins Group is asking members to
rise to a new green challenge with the GO Eco-Green, GET Organic Fresh
contest. Following the success of the Eco-friendly Statement Challenge, a
program initiated in partnership with Earth Day which resulted in more than
140,000 trees being planted, the time has come to harvest their fruit...
organic fruit, of course.
    Until September 30, 2009, VISA Desjardins cardholders get a chance to win
one of 10 one-year supplies of organic fruits and vegetables each time they
register to receive a statement of account online on AccèsD. Cardholders who
also register to receive their caisse statement of account online on AccèsD
get an additional chance to win.
    Promoting organic farming is one of the commitments made by Desjardins as
part of its Change the world, one step at a time corporate campaign. Developed
in collaboration with Equiterre, the goal of the campaign is to build
awareness of sustainable development among members and employees. The organic
fruits and vegetable baskets that will go to GO Eco-Green, GET Organic Fresh
contest winners will come from the agricultural network supported by the
Equiterre community. In addition to promoting organic farming, the contest
supports our local farms, helps reduce greenhouse gasses due to transportation
and promotes healthy eating.
    Once again this year, Desjardins members and clients will be rewarded for
making a sound environmental choice. And this time nature's gratitude may
extend to their table!

    About Desjardins Group

    Desjardins Group is the largest cooperative financial group in Canada,
and the ninth largest in the world, with overall assets of approximately $160
billion. Drawing on the strength of its caisse network in Québec and Ontario,
as well as its subsidiaries, several of which are active throughout Canada,
Desjardins offers a full range of financial products and services to its 5.8
million individual and business members and clients. Desjardins Group is also
home to a wealth of expertise in property and casualty insurance, life and
health insurance, wealth management, services for businesses of all sizes,
securities brokerage, venture capital, asset management and secure
leading-edge virtual access methods, all part of an integrated offer that is
the only one of its kind in Canada. One of the largest employers in the
country, Desjardins is backed by the knowledge and skills of its 42,000
employees and the commitment of its 6,300 elected officers. To find out more,

For further information:

For further information: (for journalists only): Hélène Lavoie,
Information and Media Relations Advisor, (514) 281-7275, 1-866-866-7000, ext.

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