Desjardins Financial Security achieves unprecedented success in 2008 IFCA contest

    LEVIS, QC, Sept. 19 /CNW Telbec/ - Desjardins Financial Security (DFS)
had a record year in terms of the number of awards it won in the 2008
Insurance & Financial Communicators Association (IFCA) contest. IFCA has
approximately 700 members from more than 225 life and health insurance and
financial services companies across Canada and the U.S. For the fifth
consecutive year, the Company received top honours in this contest, earning
eight distinctions, including two Best of Show awards, four Awards of
Excellence and two Honourable Mentions. We are also very proud of the fact
that DFS won more awards in this year's IFCA contest than any other Canadian
    "Once again, we owe our success to the professionalism and creativity of
our communications, marketing and advertising teams. Being recognized by the
industry gives us enormous pride and pushes us to constantly improve, with
superior-quality projects that support our business development objectives and
also promote the Desjardins brand across Canada," said Daniel Roussel,
Vice-President, Public Affairs and Communications. Last year, DFS earned six
prizes in this contest.

    Achievements that really impressed the judges!

    Best of Show awards

    The "Le vrai visage" campaign, which involved a microsite featuring a
mosaic created with the faces of AssurFinance for Individuals employees to
celebrate the business sector's sale of 100,000 contracts, earned a Best of
Show in the "Internally Developed Communications - Electronic" category.
    The True Connaisseurs wine and cheese-themed information campaign aimed
at Desjardins caisse employees who work with financial security advisors
earned a Best of Show award in the "Sales Contests" category.

    Awards of Excellence

    "Cadeau au Fisc de moi," designed to create awareness about the tax
consequences of death, was recognized in the "Magazine Insert" category.
    The "integrated marketing campaign" for accident insurance
caught the eye of the judges, thanks to its public relations activities
targeting Montréal and Québec area media and workplaces.
    The new Desjardins Financial Security Investments Inc. recruiting
material stood out in the "Merger and Acquisition Materials" category.
    The stress awareness campaign that DFS partnered with the Psychology
Foundation of Canada on earned an award for its "Sponsorship Program."

    Honourable mentions

    The kickoff campaign for Helios, a guaranteed investment fund contract
that offers innovative retirement planning solutions, received an Honourable
Mention in the "Fund Information" category.
    And last, but not least, the Health is Cool! website for plan members,
which not only promotes health and wellness, but also features various group
insurance products, earned an Honourable Mention in the "Company Website
(Public/External)" category.

    About the IFCA contest

    IFCA is dedicated to the ongoing professional development of its members.
This association's annual contest covers twelve categories related mainly to
advertising, public relations, corporate communications and sales promotion in
the field of insurance and financial services.

    About Desjardins Financial Security

    Desjardins Financial Security, a subsidiary of Desjardins Group, the
largest integrated cooperative financial group in Canada, specializes in
providing life insurance, health insurance and retirement savings products to
individuals and groups. Every day, over five million Canadians rely on
Desjardins Financial Security to ensure their financial security. Desjardins
Financial Security employs nearly 3,900 people and administers over $22
billion in assets from offices in several cities across the country, including
Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montréal, Québec, Lévis,
Halifax and St. John's.

For further information:

For further information: Christiane Côté, Communications Advisor, (418)
838-7800, extension 7797, Toll free: 1-877-828-7800, extension 7797,; Virtual newsroom:

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