Design Matters in Kingston

    Learn to design for success at local RGD event

    KINGSTON, ON, June 12 /CNW/ - Adding value to products and services
through design is the focus of an upcoming conference held by the Association
of Registered Graphic Designers of Ontario (RGD). At Design Matters, industry
experts reveal how the strategic design of messages contributes to the success
of business.

    When: Thursday, June 18, 9:30 a.m. - 3:15 p.m.
    Where: Queen's University, Chernoff 211


    Rob Pearce, senior design manager of Campbell Company of Canada,
discusses the speed to market mantra of today's companies. He walks through
his tested process of design workflow, which he's used to launch some of
Campbell's most innovative products.

    Grant Gordon, creative director of Key Gordon Communications, shares the
challenges faced when designing for the environment. He draws on his own
experience creating award-winning campaigns, such as the Flick Off campaign.

    Jean-Pierre Lacroix R.G.D. explains the role packaging plays in engaging
customers and enticing purchase. President of Shikatani Lacroix Brandesign,
Jean-Pierre covers how packaging connects in the "blink-of-an-eye", how
visibility and shopability are crucial to ensuring brand loyalty and how to
evaluate if your packaging is optimized for success.

    One of Canada's leading brand strategists, Mary Jane Braide, MJ Braide
Corporate Development, covers the complex relationship between strategy and
design. She explains how to bridge the gap between the two and explores the
roles of strategist and designer.


    Representing 2,800 professionals and students, RGD drives the development
of professional graphic designers by shaping their competence in visual
communication, strategic innovation and client and project management. RGD
grants graphic designers who qualify, the right to use the designation
Registered Graphic Designer (R.G.D.).

For further information:

For further information: log onto; To reserve
a press pass contact, Christina Mastruzzo, 1-888-274-3668,

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Association of Registered Graphic Designers (RGD)

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