Dell Canada Names Top 10 Finalists for 2007 National Small Business Excellence in Customer Experience Award

    Award Recognizes Innovative Use of Technology by Smaller Companies

    TORONTO, Aug. 14 /CNW/ - Dell Canada today announced the 10 finalists for
the national Dell Small Business Excellence in Customer Experience Award.
    During an in-depth application process, Dell Canada challenged small
business owners to show how they have used information technology to drive a
significant change or develop a competitive advantage to deliver superior
customer value and experience. The finalists were selected by student business
advisors of the Association of Canadian Community Colleges.
    "Providing exceptional customer service is vital for businesses of all
sizes, especially smaller companies striving for differentiation from the
competition," said Kevin Peesker, General Manager of Dell Canada's small and
medium business division.
    "This year's award finalists have embraced technology and are using it
effectively to create a unique value proposition."
    The award winner will be announced in September. The winning small
business will receive $25,000 in Dell products and services and a day with
Dell executives, including Chairman and CEO Michael Dell, to share best
practices at the company's headquarters in Round Rock, Texas. In addition, the
second and third place finalists will each receive a Dell notebook computer
valued at $2,500.

    The 2007 Dell Small Business Excellence in Customer Experience Award
Finalists include:

    -   Auctionwire

    Auctionwire is an online auction agency helping corporations and
    charities run successful online auctions through their own private
    auction software and eBay.

    Located in Toronto, Ontario.

    -   BenAstrum

    BenAstrum provides online training, or e-training, to pharmaceutical and
    highly regulated healthcare companies worldwide.

    Located in Montreal, Quebec

    -   Carrville Family Chiropractic

    Carrville Family Chiropractic is a wellness clinic, staffed with
    chiropractors, registered massage therapists, acupuncturists and

    Located in Richmond Hill, Ontario

    -   Darkstar Forestry

    Darkstar Forestry is a silviculture surveying company that is now
    expanding in silviculture implementation (planting, brushing, etc).

    Located in Winlaw, British Columbia

    -   DMC Landscaping Ltd.

    DMC Landscaping Ltd. is a landscaping contractor by summer and a snow
    removal contractor by winter.

    Located in Barrie, Ontario

    -   Doorknob Ads/Accroche Pub

    Doorknob Ads is a unique and affordable advertising solution that reaches
    customers in the local community by hanging ads directly on the door.

    Located in Pierrefonds, Quebec

    -   Excel Thru Learning

    Excel Thru Learning partners with organizations to motivate, inspire and
    improve effectiveness, productivity and job satisfaction by delivering
    innovative human resources solutions.

    Located in Brampton, Ontario

    -   Extreme Sports Cards Inc.

    Extreme Sports Cards creates collection cards for young people from the
    Maritimes to Ontario and produces almost every team of the OHL and LHJMQ.

    Located in Sherbrooke, Quebec

    -   FDR Forensic Data Recovery Inc.

    FDR specializes in providing expert computer forensic investigation and
    analysis, data recovery and eDiscovery services.

    Located in Victoria, British Columbia

    -   Simon's Caddy Shack

    Simon's Caddy Shack has operated since April 1988 as an auto repair and
    full service shop. Today, it is an auto sales and autobody/restoration

    Located in Oakwood, Ontario

    To learn more about the 2007 award finalists and the program, please

    About Dell Canada Inc.

    Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned
subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products,
notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal
and Edmonton. Information on Dell Canada and its products can be obtained on
the World Wide Web at

    About Dell

    Dell Inc. (NASDAQ:   DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its direct
business model, Dell is a leading global systems and services company and No.
34 on the Fortune 500. For more information, visit, or to
communicate directly with Dell via a variety of online channels, go to To get Dell news direct, visit

    Dell cannot be responsible for typography, photography or other errors.
    (TM) Dell and the Dell logo, are trademarks of Dell Inc. (TM). All other
    trademarks and registered trademarks are the property of their registered
    holders. (C) 2007 Dell Inc. All rights reserved.

For further information:

For further information: MEDIA CONTACTS: Janet Fabri, (416) 758-3398,; Sarah Van Lange, (416) 486-5918,

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