Dell Canada Extends Environmental Leadership with "Plant a Tree for Me" Program

    Company Also to Host Back-to-School Recycling Drive with Simon Fraser

    TORONTO, Aug. 29 /CNW/ - Dell today announced the Canadian expansion of
its "Plant a Tree for Me" climate stewardship program, enabling businesses and
consumers nationwide to offset the carbon impact of electricity required to
power their computer equipment.
    The company also renewed its commitment to free global recycling for
consumers by announcing plans to host a back-to-school computer recycling
event September 4-7 at Simon Fraser University in Burnaby, British Columbia.
    "Programs like 'Plant a Tree for Me' and free consumer recycling empower
our customers to partner with us in protecting the environment," said Frank
Fuser, director of business development and customer programs, Americas
International, Dell. "We are committed to providing tangible and convenient
opportunities to make a difference and encourage our competitors to do the

    'Plant a Tree for Me'

    For $2.10 CAN per notebook and $6.30 CAN per desktop, businesses and
consumers in Canada can offset the emissions associated with the electricity
required to power their information technology equipment. Dell Canada partners
with The Conservation Fund, ( and Tree
Canada (, non-profit organizations that plant trees in
sustainably managed forests. One hundred percent of the donations received by
the program will be used by partners to plant trees.
    "Through 'Plant a Tree for Me,' Dell is setting an example for others to
follow," said Michael Rosen, president of Tree Canada. "Aside from
demonstrating the effectiveness of carbon sequestration, the company is
harnessing the power of information technology to provide Canadians a
practical way to reduce their environmental footprint."
    "The Canadian expansion of 'Plant a Tree for Me' further demonstrates
Dell's commitment to a cleaner earth," said Eric Carlson, executive director
of "We applaud the company for its ongoing leadership,
inspiration and success in redefining the way businesses partner with
customers to protect the environment."

    Environmental Stewardship

    Dell's commitment to environmental responsibility is a cornerstone of its
global business. The company recently launched a long-term, global effort to
partner with its customers and members of the "Re-Generation" - people of all
ages who care about the environment - to become the greenest technology
company on earth. Dell completed the implementation of its global recycling
program in December and remains the only company in its industry to offer
consumers free and convenient product recycling worldwide, irrespective of
product purchase. More information is available at

    Free Consumer Recycling

    Dell launched its free recycling program for home users and small
businesses in Canada in February 2005 and extended it in 2006 to corporate and
other large customers through Dell Asset Recovery Services.
    Last month, Dell announced that it is ahead of schedule to achieve a
global multi-year goal of recovering 125 million kilograms (about 275 million
pounds) of equipment worldwide by 2009. The company reported the recovery of
more than 78 million pounds (nearly 40,000 tons) of unwanted
information-technology equipment from customers in 2006, a 93 percent increase
compared to 2005 and 12.4 percent of the equipment it sold seven years
earlier, more than any other manufacturer that reports recovery progress by
past sales weight.
    Dell Canada recently hosted a one-day computer recycling event in Toronto
that resulted in the collection of 8,800 kilograms of computer equipment for
    In addition to providing product recycling and recovery programs, the
company partners with the National Cristina Foundation, a non-profit public
charity, to place used technology with local not-for-profit organizations,
schools, and public agencies throughout North America and globally.
    For more information on "Plant a Tree for Me," visit Customers can also learn about Dell's recycling
and environmental programs at

    About Dell Canada Inc.

    Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned
subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products,
notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal
and Edmonton. Information on Dell Canada and its products can be obtained on
the World Wide Web at

    About Dell

    Dell Inc. (NASDAQ:   DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its direct
business model, Dell is a leading global systems and services company and No.
34 on the Fortune 500. For more information, visit, or to
communicate directly with Dell via a variety of online channels, go to To get Dell news direct, visit

For further information:

For further information: Media contacts: Janet Fabri, Sarah Van Lange,
(416) 758-3398, (416) 486-5918,,

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