MONTREAL, March 13, 2018 /CNW/ - Alain De Laet, CEO of Brewery Huyghe, family brewery since 1654, and well known for his Belgian beer Delirium Tremens is signing an exclusive import agreement for the whole of Canada with Guy McClelland "The Beer Knight", of McClelland Premium Imports.
Part of that deal is securing import for the province of Quebec through "Brasserie Huyghe Quebec Inc.", an affiliated company of Brewery Huyghe, making it the fist Belgian brewer to open an affiliate in Canada. McClelland, importer of Delirium Tremens, Fruli Strawberry Beer and Mongozo Premium Pilsener will also launch Averbode Abbey Ale in Canada. The agreement has a value of 15 million €.
The official signing ceremony will take place 11:15am March 16, 2018 at the Queen Elizabeth Hotel in Montreal.
Signing of the agreement will be witnessed by King Philippe and Queen Mathilde of Belgium who are visiting Canada on an official Royal Trade Mission, including a meeting with Prime Minister Justin Trudeau and the Governor General.
"A wonderful opportunity to bring beautiful authentic Belgian beer styles to the province of Quebec where there is a very strong affinity for European and, in particularly, Belgian beer," said Mr. McClelland.
Style Belgian Triple, Wicked Ale
Golden blonde colour, rich mouth feel, long sweet aftertaste
Nose of Clove and banana opens to aromas of bubble gum, peach and orange brandy
*For more information please contact McClelland Premium Imports.
MPI will also be hosting the following receptions, with Alain De Laet and Karl Verhaeghe in attendance.
General public can contact the venues for attendance information.
- MONTREAL, March 14, 2018 4-7 Meet & Greet for bloggers at Le Saint Bock, 1749 St Denis St, Montreal
- MONTREAL, March 16, 2018 2-4pm Official Press Reception (open at all media) at Bier Markt Montréal, 1221 René-Lévesque Blvd W, Montreal
About Brewery Huyghe
It was Leon Huyghe, who started the brewery in Melle (East Flanders) in 1906. But on the same location remains of brewing activities were found, dating back to 1654. Today, the brewery boasts a state of the art brewing installation, one the most modern of the country. Delirium Tremens is the brewery's most well-known brand.
About McClelland Premium Imports
McClelland Premium Imports (MPI) was founded in 2003 with the mission of bringing Europe's finest, most authentic beers to Canada. Staying true to that goal, MPI only imports 'pure' beer, including several Bavarian Purity Law beers.
MPI's beer collection includes: Averbode Abbey Ale, Badger Ales, Delirium Tremens, Duchesse De Bourgogne, Erdinger Weissbier, Erdinger Dunkel Weissbier, Erdinger Alkoholfrei, Fruli Strawberry Beer, Mongozo Premium Pilsener, Lindemans Lambic, Stiegl Lager and Stiegl Grapefruit Radler.
Follow us on Twitter @mpibeers and Instagram @deliriumtremenscanada
SOURCE McClelland Premium Imports Inc.
For further information: or to coordinate an interview, please contact: Marianna Jones, Marketing Manager, 416-993-5830 or email@example.com