WHITBY, ON, and MUNICH, Aug. 20 /CNW/ - MINI has launched its own music
label, DEF MINI Records. For months, bands auditioned, songs were developed
and videos produced until finally, the virtual record label was introduced at
Artists include, boy band "N'CAP" and their love song "So many stars";
Wayne Trapper from the country band "RUNFLAT"; "MC MASSIVE & the Reinforced
Body Crew" and their track "Solid as a rock"; and alternative band "THE DISC
BRAKES" with their smash hit "Save me." These tracks will be exclusively
available for downloading from www.defminirecords.com.
At www.defminirecords.com, visitors can watch and download music videos
and interviews. Fans can even sing along with the karaoke version or download
the songs as ring tones.
The record label is a unique way for MINI to reach new audiences with a
fun and entertaining medium. The concept was developed in association with
agencies .start and Interone Worldwide. DEF MINI Records is headed by Terence
Trust as CEO.
For further information about DEF MINI Records, visit
www.defminirecords.com. For more information on the new MINI please visit,
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 38 BMW automobile retail centres,18 BMW motorcycle retailers, and
22 MINI retailers represents the BMW Group across the country.
For further information:
For further information: Stacy Morris, Specialist - Business, Marketing
and Lifestyle, BMW Group Canada, Office - (905) 428-5076,