Decima Joins Harris Interactive

    TORONTO, Aug. 16 /CNW/ - Bruce Anderson, CEO of Decima Research, is
pleased to announce that the company has agreed to become part of Harris
Interactive, the world's 13th largest and fastest-growing market and opinion
research firm, effective immediately. The newly combined firm will be known as
    The deal will provide Decima's clients and employees with a number of
important benefits:

    -   By combining the Harris Interactive online panel with Decima's online
        panel, the company will now be able to offer what we believe to be
        the largest online panel in Canada. Online research is the fastest
        growing trend in the industry, and Decima's online revenues have
        grown 60% in the last year.

    -   Harris Interactive also brings to Decima world-class science in the
        field of online research. Among other important breakthroughs, Harris
        Interactive has developed a proprietary "propensity weighting"
        formula which adjusts for the behavioural differences between online
        and offline survey respondents to produce highly accurate results.

    -   As part of Harris Interactive, Decima consultants will offer an
        impressive array of global research solutions with access to Harris's
        highly developed product and service suite. Harris Interactive has
        unique strengths in the healthcare, technology, public affairs, and
        financial services, and in many cases, Decima will be developing
        products that will allow clients to access new proprietary techniques
        and norms in North America and beyond.

    According to Anderson, who will continue to manage the company as
President, Harris/Decima: "Over the last few years, we had been approached by
a number of companies, and in no case did the potential fit seem as perfect as
with Harris Interactive. Their entrepreneurial spirit, the pace they set for
themselves and their commitment to lead the development of the online research
industry made it easy to decide to discuss a relationship. Then, the chemistry
that developed as our people got together with theirs made this transaction
the right thing to do and now the right time to do it. For our employees, this
transaction opens up great opportunities to do more, learn more and be even
more successful."
    According to Harris Interactive CEO Gregory Novak, "From our first
encounter with Decima, we knew that they were the right Canadian partner for
us. This is truly an impressive company, led by a group of highly-talented
business managers and research professionals who believe in customer service,
intellectual value, integrity and sound business management. They also
intrinsically understand the power of leveraging technology, science and
knowledge to grow and prosper - they get it. We're very pleased to welcome
them into the Harris Interactive family."

    About Decima

    Founded in 1979, Decima is one of Canada's most established names in
public opinion and market research. Today, Decima Research is one of Canada's
largest full service firms, the fastest growing company in the Canadian
research marketplace; and has been named one of Canada's 50 Best Managed
Businesses for each of the last two years.
    The company offers full service research design, analysis and strategy
solutions and also makes data collection services available to the market
research industry.
    With offices in Toronto, Montreal, Ottawa and Vancouver, Decima conducts
telephone, online and qualitative research across the country and around the
    Decima has a full time staff of more than 125 people, and operates two
state of the art call centers with more than 300 stations. The company also
has a proprietary online panel of more than 140,000 Canadians, and best in
class focus group facilities in Toronto, Montreal and Ottawa.
    Last year, Decima revenues exceeded $30 Million and the company has
averaged more than 10% growth in recent years, well above the average for the
industry as a whole.

    About Harris Interactive

    Harris Interactive is the 13th largest and fastest-growing market
research firm in the world. The company provides innovative research, insights
and strategic advice to help its clients make more confident decisions which
lead to measurable and enduring improvements in performance. Harris
Interactive is widely known for The Harris Poll, one of the longest running,
independent opinion polls and for pioneering online market research methods.
The company has built what it believes to be the world's largest panel of
survey respondents, the Harris Poll Online. Harris Interactive serves clients
worldwide through its North American, European and Asian offices, and through
a global network of independent market research firms. More information about
Harris Interactive may be obtained at To become a
member of the Harris Poll Online and be invited to participate in online
surveys, register at

For further information:

For further information: Bruce Anderson, President, Harris/Decima, Tel:
(613) 230-2200,,

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