Kick-off to Toronto's holiday season to commence with a festive
performance by Deborah Cox
TORONTO, Nov. 17, 2011 /CNW/ - Toronto Eaton Centre, Canada's premier
urban shopping destination, in partnership with Swarovski Canada, will
kick off the city's 2011 holiday season tonight with the unveiling of
the stunning, seventh annual Swarovski Crystal Wish Tree in support of
the Children's Wish Foundation of Canada. The spectacular evening event
will feature entertainment by Deborah Cox and the High Park Choirs of
Toronto, hosted by Dina Pugliese and Kevin Frankish from Citytv's Breakfast Television.
The High Park Choirs of Toronto will kick off the festivities at 5:15
p.m., with inspiring renditions of holiday favourites. Then, Deborah
Cox will join Dina Pugliese and Kevin Frankish for the official
unveiling at 6:00 p.m. This year, Canada's only Swarovski Crystal Wish
Tree, featuring a brand new look for 2011, will shine more brightly
than ever with over 44,000 Swarovski crystal ornaments. Toronto's own
Deborah Cox will delight the audience with a live holiday performance
as the tree is unveiled.
Deborah is fresh off of her role as a judge on the CBC hit show Cover Me Canada and a recent performance for First Lady, Michelle Obama. Deborah is not
only a fixture in the R&B world, she has also held top billing on
Broadway as the lead in Elton John and Tim Rice's hit Aida and is set to make her return in 2012 as the legendary Josephine Baker
"Over the past seven years, Cadillac Fairview and the Toronto Eaton
Centre have been delighted to partner with Swarovski Canada for the
Swarovski Crystal Wish Tree," said Susan Allen, General Manager,
Cadillac Fairview. "When the tree is unveiled for the first time, the
magic of the holiday spirit is truly present in the faces of all of our
guests. We are so glad that year after year, the launch of our holiday
programming can be dedicated to such a worthy cause."
This holiday season, Toronto Eaton Centre and Swarovski Canada will
unveil the Swarovski Crystal Wish Tree in support of The Children's
Wish Foundation of Canada. As part of the festivities, Toronto Eaton
Centre and Swarovski will continue its tradition of charitable
donations by presenting The Children's Wish Foundation of Canada with a
cheque for $100,000. Over the past seven years, Toronto Eaton Centre
and Swarovski have successfully helped raise more than $750,000, the
equivalent of approximately 75 wishes for deserving children and
families across Canada.
"We're once again thrilled to unveil the Swarovski Crystal Wish Tree and
introduce our 2011 limited-edition ornament in support of The
Children's Wish Foundation of Canada," said Susan Wolfe, Vice-President
Sales and Marketing, Swarovski Canada. "For seven years, it has been
our focus to support the foundation and make wishes come to life. To
date, we have successfully helped raise enough money to grant over 75
wishes to kids. We are excited to see the brilliant smiles on the faces
of the children again this year."
Swarovski will be once-again be hosting their Swarovski Children's Stars for Wishes Workshops, where children can create their own ornaments. The workshops will
begin on Saturday, November 19, 2011, and run in 30-minute sessions
from 10 a.m. to 12 noon for four consecutive Saturdays ending December
10, 2011. Ornament kits are sold for $20 with all proceeds going to the
Children's Wish Foundation. Canadians can help to raise additional
funds by purchasing one of Swarovski's limited edition Children's Wish
crystal ornaments, available at Swarovski Gallery stores across Canada.
The 2011 ornament retails for $55, with all proceeds going to the
Children's Wish Foundation of Canada.
The event also serves as the official launch of the Centre's holiday
programming which includes storytelling with Santa on weekend mornings
beginning November 20, 2011 as well as a Skype with Santa initiative.
Additional information regarding Toronto Eaton Centre's additional
holiday programming is available on the Toronto Eaton Centre website.
About Toronto Eaton Centre
Stretching two full city blocks North from Yonge and Queen and one city
block west from Yonge and Dundas, Toronto Eaton Centre is among
Canada's most recognizable landmarks, and one of the country's
best-known retail shopping destinations. With over 235 retailers,
restaurants and services in the heart of downtown, Toronto Eaton Centre
is the city's premier urban destination. Toronto Eaton Centre is owned
and managed by The Cadillac Fairview Corporation Ltd, one of North
America's largest investors, owners and managers of commercial real
estate. For more information about the Toronto Eaton Centre, visit torontoeatoncentre.com.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to
the village of Wattens, Tyrol in Austria, with his newly-invented
machine for cutting and polishing crystal jewelry stones. From this
beginning that revolutionized the fashion world, Swarovski has grown to
be the world's leading producer of precision-cut crystal for fashion,
jewelry and more recently lighting, architecture and interiors. Today,
the Swarovski group, still family-owned and run by 4th and 5th
generation family members, has a global reach with some 24,800
employees, a presence in over 120 countries and a turnover in 2009 of
2.25 billion Euros. Swarovski comprises two major businesses, one
producing and selling loose elements to the industry and the other
creating design-driven finished products. Swarovski crystals have
become an essential ingredient of international design. Since 1965 the
company has also catered to the fine jewelry industry with
precision-cut genuine and created gemstones. Showing the creativity
that lies at the heart of the company, Swarovski's own brand lines of
accessories, jewelry and home décor items are sold through more than
1,800 retail outlets worldwide. The Swarovski Crystal Society has close
to 350,000 members across the world, keen collectors of the celebrated
crystal figurines. And in Wattens, Swarovski Kristallwelten, the
multi-media crystal museum, was opened in 1995 as a celebration of
Swarovski's universe of innovation and inspiration. The Swarovski group
also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors
and Swarovski Optik, producing precision optical instruments.
About the Children's Wish Foundation of Canada
Each year, thousands of Canadian children between the ages of 3 and 17
are diagnosed with a life-threatening illness. Since 1984, The
Children's Wish Foundation of Canada has worked tirelessly to grant
exceptional wishes to 17,000 children and their families.
This year, the Foundation expects to grant over 1,000 new wishes and is
proud to have never refused a wish to an eligible child, and with the
help of volunteers and generous donors, is able to grant nearly three
wishes every day. Each wish is an individual adventure, carefully
structured to meet the needs of a particular child and family. The
Foundation is a national charity with chapters in every province and
territory. Visit www.childrenswish.ca for more information.
SOURCE Toronto Eaton Centre
For further information:
Deborah Cox is available for interviews following her performance, beginning at 7:15 p.m. To schedule an interview, please contact Kelly Olive.