Agency named AOR for Canada's first team-buying site
TORONTO, Feb. 14, 2012 /CNW/ - TeamBuy.ca, the wholly Canadian social
group-buying site that utilizes team-buying power, giving users the
benefit of buying in bulk without actually having to, has named DDB
Canada its public relations agency of record (AOR). DDB Canada's
Toronto office will start work immediately on a brand building PR
campaign to raise awareness, increase membership and merchant
involvement, and to help launch future TeamBuy apps and products.
"TeamBuy is a Canadian company that DDB is proud to partner with," says
Melanie Johnston, SVP managing director, DDB Canada, Toronto. "We look
forward to putting our creative problem solving skills to the test to
elevate the TeamBuy brand in a crowded and competitive category, and
help TeamBuy.ca become Canada's #1 group buying site in the eyes of
consumers and merchants alike."
DDB Canada was named AOR following a competitive pitch process involving
six other agencies last fall.
"After meeting with several agencies, we felt the strongest connection
with the team at DDB Canada and knew they were the best agency partner
to foster a long-term relationship with," says Ghassan Halazon, CEO,
TeamBuy.ca. "We were impressed by DDB's creative thinking and their
strong strategic insight into our category. Plus their level of
enthusiasm to help champion TeamBuy matched our own passion for the
DDB Public Relations will be implementing a PR program in early March
for TeamBuy.ca, which will be followed by mass, digital and social
elements later this summer.
TeamBuy.ca is a Canadian team-buying website that launched in Toronto in
2009. The site secures impressive savings by using team-buying power,
giving users the benefit of buying in bulk without actually having to.
With the goal to become one of Canada's top online shopping
destinations, TeamBuy.ca offers features that range from the hottest
lifestyle and home décor products to travel and spa packages,
self-improvement workshops to dinner experiences. Considered a trusted
city guide that introduces TeamBuyers to only the finest that their
city has to offer, TeamBuy.ca is available in over 20 major cities and
local regions across Canada. TeamBuy.ca has grown rapidly since 2009,
cultivating relationships with thousands of diverse merchant partners,
expanding to offer mobile and Facebook ecommerce apps and generating
over $100,000,000 in savings for their members.
About DDB Canada
DDB Canada (www.ddbcanada.com is the most creatively acclaimed, internationally recognized marketing
communications agency in Canada. Known for advertising that generates
significant results for clients, DDB Canada is a "total communications
company" whose fundamental belief is that creativity is the most
powerful force in business. DDB Canada has offices in Vancouver,
Edmonton, Toronto and Montreal. The agency's integrated groups include:
DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB
(digital), Karacters Design Group, Rapp Canada (direct and CRM), Radar
DDB (social media), DDB Hodes Recruitment Communications (recruitment
marketing) and Shopper DDB (shopper marketing).
SOURCE DDB Canada
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