DBI to Customers ... 'Name Your Price'

    AUSTIN, Texas, March 24 /CNW/ -- Database-Brothers, Inc. (DBI) today
announced a program that allows customers to name the terms, conditions and
price they are willing to pay for database performance and auditing software. 
For the first time ever a software company is allowing customers to
proactively participate in the pricing and terms of licensing software with
the introduction of DBI Bid.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20060505/NYF037LOGO)
    The law of economics suggests that prices go up when demand is high, and
prices are lower during periods of reduced demand.  In kind, with this new
pricing model, those who procure software licenses during a period of low
demand; e.g. earlier in a calendar quarter or late during a slower quarter,
get the best deals on unsold software licenses. Like all organizations,
software vendors also experience fluctuation in capacity controls, demand
levels, bandwidth, and project schedules. With this new sales model, selling
software licenses during levels of lower demand benefits customers with
increased savings.
    Scott Hayes, President and CEO of DBI remarked, "In these challenging
economic times, DBI is aware of price sensitivity and the need for IT
organizations to demonstrate the value of their purchases. With the new DBI
Bid process, IT organizations can easily achieve positive business results
while delivering great value."
    Traditional software sales cycles have remained largely unchanged. An
organization tries the software, measures its value, and then requests a
quote. The vendor then sends a quote, and some degree of negotiation ensues.
Finally, the negotiation of price and terms is successful or fails. This
process can be ineffective and cumbersome for organizations looking to save
money and expedite procurement and implementation.
    DBI's new model lowers IT costs and increases the speed at which software
is procured and ultimately deployed. Equally important are the benefits
realized with any DBI software solution -- improved business performance
including financial savings, better response times, lower hardware and power
costs, and improved security and productivity.
    Subject to capacity controls and current demand levels, customers can log
on to http://www.softwarepricedright.com and bid to procure licenses for any
available unsold software license "seats".  Customers may choose from
perpetual or term licenses, payment terms, service levels, and more.  The Web
site also includes bidding tips designed to help customers receive the deepest
    About DBI
    DBI (Database-Brothers, Inc.), headquartered in Austin, Texas, is an
industry leader in distributed DB2 LUW and Oracle database accountability and
performance best practices methodologies, services, and products that enable
companies to accelerate business accountability and performance with clarity.
For more information about DBI, visit http://www.db-performance.com or call
(866) 773-8789.
    Database-Brothers, Inc, DBI, the DBI logos, and all other DBI product or
service names are registered trademarks or trademarks of Database-Brothers,
Inc. All other trademarks or registered trademarks belong to their respective
companies. (C) 2008, Database-Brothers, Inc. All rights reserved.

     Editorial Contacts:
     Brian Baker
     Phone: (512) 249-2324 x123

For further information:

For further information: Brian Baker of DBI, +1-512-249-2324, ext. 123, 
brian.baker@db-performance.com Web Site: http://www.db-performance.com       

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