Daytime Darling! Series Premiere of THE MARILYN DENIS SHOW Brightens CTV Mornings

- 376,000 viewers tune in to series premiere -

- More than two million unique viewers -

- Bests timeslot predecessor by 206% -

To tweet this release: http://bit.ly/g0gdRz

TORONTO, Jan. 11 /CNW/ - And a good morning it was! As Marilyn Denis made her triumphant return to daytime television yesterday morning, 376,000 viewers tuned in to join the fun. Overwhelmingly winning the hour in total viewers and all key demos, THE MARILYN DENIS SHOW more than tripled its timeslot average (+206%) and became the most-watched regularly-scheduled program on CTV at 10 a.m. in at least the last seven years. More than two million viewers watched some part of the show during its premiere and encore presentations at 2 p.m. on CTV and 5 p.m. on /A\. The episode is available now on demand at marilyn.ca.

THE MARILYN DENIS SHOW resonated with its core audience of female viewers, retaining 100% of viewers watching its 9 a.m. ET lead in, LIVE! WITH REGIS AND KELLY (CTV; 448,000), among the key Female 18-49 demo. The audience peaked at 461,000 total viewers as inaugural guest James Denton (DESPERATE HOUSEWIVES) wrapped up Marilyn's very first interview.

Head-to-head at 10 a.m., THE MARILYN DENIS SHOW delivered 187% more viewers than THE NATE BERKUS SHOW (Citytv; 131,000). By comparison, yesterday's STEVEN & CHRIS (CBC, 2 p.m.) was watched by 139,000 viewers and CITYLINE (Citytv, 9 a.m.) was watched by 132,000. THE MARILYN DENIS SHOW also delivered more viewers than STEVEN & CHRIS and CITYLINE in Toronto and Vancouver.

To view the complete release, please click here: http://ctvmedia.ca/ctv/releases/release.asp?id=13354&yyyy=2011

SOURCE News - Media

For further information:

Tonia Addison, CTV Inc., 416.384.2194 or tonia.addison@ctv.ca
Eleni Tenuta, CTV Inc., 416.384.5057 or eleni.tenuta@ctv.ca

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