DAVOS, SWITZERLAND, Jan. 26 /CNW/ -
North Caucasus Resorts Company (NCRC) incorporated to manage $15bn
public-private investment in five new ski resorts in the Caucasus
President Medvedev: "Peak 5642 is going to transform the Caucasus."
Akhmed Bilalov, Vice-President of the Russian Olympic Committee,
appointed Chairman of the Board of NCRC: "Terrorists achieve nothing -
We won't consider for one moment pulling back from our project"
First phase of plans to be presented at Davos event tonight
The North Caucasus Resorts Company (NCRC), the newly-incorporated state
enterprise charged by the Russian Federal Government with implementing
a $15 billion programme called Peak 5642 to develop mountain resorts in
the Caucasus, will tonight present the first phase of its plans to
At an event taking place at the World Economic Forum in Davos, Akhmed
Bilalov, Vice-President of the Russian Olympic Committee, appointed
Chairman of the Board of NCRC, will speak about the benefits the
developments will bring to the Caucasus, and reveal the Company's
plans, which will see five new ski resorts ready to receive first
visitors as early as 2014.
"Peak 5642 is going to transform the Caucasus," said President Medvedev
who delayed his visit to Davos after the bombing at the Moscow airport
Domodedovo. "It will show how we can beat poverty and terrorism with
tourism. In 2014 the world will descend on Sochi, and we want the world
to keep coming back."
Parts of the Caucasus have endured years of armed conflict and terrorist
activity, which have led to under-investment in the region,
unemployment and emigration. It is hoped that Peak 5642 will
significantly contribute to a turnaround in the regional economy, which
will bring about social benefits, including deterrence against
The project aims to turn the largely-undeveloped Caucasus mountains into
a world-class tourism destination. The region's proximity to Asia means
it is increasingly accessible to a large and fast-growing market of
skiers, while its 240-day winters, plentiful snow, natural spas and
stunning scenery can offer strong competition for both Russian and EU
holidaymakers in the crowded and expensive resorts of the Alps. It is
also expected that the investment will encourage more Russians to take
up skiing. Currently only 2% of Russians practice the sport.
Following Monday's terrorist attacks at Moscow airport, Akhmed Bilalov
said: "'The events in Moscow have been a terrible reminder of the
dangers of militancy. NCRC and its partners won't consider for one
moment pulling back from our project. What do terrorists achieve for
the Caucasus by blowing people up? Nothing - they are nihilists. NCRC,
on the other hand, carries an ideal to improve the lives of the people
of the Caucasus."
NCRC's role is to attract and manage investment in infrastructure and
businesses in five resort areas, including at Mount Elbrus, the tallest
mountain in Europe, where the second highest ski resort in the world
will be constructed, at 4,164m. The other four resorts will be at
Arkhyz (3,071m) in Karachai-Circassia where construction began this
month, Lagonaki (2,450m) in the state of Adygea, Mamison (3,732m) in
North Ossetia, and Matlas (2,767m) in Dagestan.
The NCRC targets five million visitors a year to the region by 2020, up
from one million currently. The new resorts will accommodate up to
150,000 people a day, with hotel accommodation for 90,000 people,
priced competitively at an average $50 a night. A ski pass allowing
access to all the resorts will cost approximately $20-30 per day.
At tonight's event, Bilalov will detail NCRC's plans to short-list and
select international partners through 2011 to investors. Partners are
sought in the following categories: Investment banking, Audit, Global
marketing, Infrastructure, Environmental sustainability, Public
transport, Hotels and hospitality, Retail, Ski and winter sports
infrastructure, Summer sports infrastructure.
Bilalov said, "There are plenty of examples from around the world of how
tourism can successfully be developed in areas with high security
risks. Look at Turkey, Egypt and Israel. We are also offering very
attractive guarantees on investments."
The Federal Government has established the region as a Special Economic
Zone, with a preferential tax, customs and visa regime for foreign
SOURCE North Caucasus Resorts Company (NCRC)
For further information:
email@example.com; For inquiries in English and French: Peter Browning, London, UK, +44(0)7760-168-969; For inquiries in Russian: Pavel Morozov, Moscow, Russia, +7-9166-777-001