Canada's world leader on sustainable ecology says seniors continue to
hold the key to many enviro-friendly practices that younger generations
can learn from
MISSISSAUGA, ON, June 1 /CNW/ - Canada's most renowned and revered
environmental activist is urging Canadians to listen to and learn from their
"elders" when it comes to doing their part to help protect and preserve the
During the month of June when seniors across the country are celebrated
for their rich contributions to Canada's vast framework, award-winning author,
broadcaster and senior himself, David Suzuki, calls Canada's aging population
"the original green team" and says they hold much wisdom and experience in
environmental preservation that younger Canadians should learn from.
"During the Depression and lean times, our elders knew how to reuse,
recycle and repair things," says Dr. Suzuki. "They were the original green
team. They have so much knowledge and so much experience. We should be
following their example."
"The economic times were such that Canadians had to adopt these
environmental practices in order to survive. Today the survival of our planet
dictates that we need to revert to employing many of these common sense
practices that were commonplace 80 and 90 years ago," he adds.
David Suzuki Video Message
In a newly-released video, the founder of the David Suzuki Foundation
also addresses seniors and encourages Canada's aging population to continue
making valuable contributions to their environment.
"I invite you to come together and ask each other what you can do today
to make a difference. Simple acts combined become a powerful group effort. You
can collectively help each other achieve great environmental goals together,"
says Dr. Suzuki.
"David's message is one that not only impacts our environment, but will
bridge generations and provide a common goal for both young and old to work
towards," says Patrick Boult, Vice-President of Marketing and Sales for Revera
Inc., the owner and provider of more than 100 retirement residences across the
country. "We live in such a disposable, throw-away society today and our
planet is being negatively affected by it in so many ways. Seniors are
profoundly concerned by the abundance of waste that is generated."
Revera's Celebrating Seniors Fund Raising Efforts
For the past four years, Revera residences across Canada have been
engaged in raising funds collectively during the month of June for various
charitable groups that impact the lives of seniors. This year, the focus of
the 26,000 seniors who live at Revera residences will be to raise funds for
the David Suzuki Foundation - an organization that works for environmental
causes that impact everyone and bridge the generations. Community "Celebrating
Seniors" events will be held at more than 50 Revera residences throughout
Seniors' Month with the goal of generating $25,000 for the Foundation. For a
list of community events, visit www.reveraliving.com
"Our elders are first-hand witnesses to the gradual deterioration of the
planet over their lifetimes and are living records of the enormous changes the
country has undergone." says Dr. Suzuki. "The Canada they knew as children has
been completely transformed environmentally and socially."
In 10-15 years, Dr. Suzuki says one major change in Canada will be the
make-up of the population and the greater proportion of elders who will have a
very important role to play.
"Society doesn't always make the most of the experience and wisdom that
elders have to offer," he says. "But as our numbers increase, we'll be harder
"Our Seniors have the experiences and the stories to share that
illustrate how to we can stop the waste and ease the burdens on our
environment," says Boult. They are very focused and committed to doing their
part - they are taking David's advice and challenging themselves to find
something new about our environment, sharing their past experiences and
learning that together we can all make a difference."
How to Give
Donations to the David Suzuki Foundation through Revera's Celebrating
Seniors initiatives can be made by calling the Foundation's Donor Relations
offices at 1.800.453.1533.
About Revera Inc.
Revera offers retirement accommodations and services to suit individual
tastes; from hotel-style seniors' residences to long-term care to personal
home health care. Its mission is to enhance lives with choices in community
living, warm hospitality and compassionate care. With more than 100 residences
across Canada, Revera has long been a leader in retirement living by providing
first-class accommodations, amenities and services to Canadian Seniors. Learn
more about Revera at www.reveraliving.com
About the David Suzuki Foundation
The author of 47 books, David Suzuki is recognized as a world leader in
sustainable ecology. He is the founder of the David Suzuki Foundation, an
organization that promotes his beliefs, environmental research and challenges
consumers to change their behaviours. The foundation was set up to educate and
study various ways to care for, protect and restore the environment. It has
more than 40,000 members and is a registered charity supported by donations
and grants. Major issues that the foundation focuses on include climate
change, global warming, ecosystem-based forestry, sustainable fisheries,
aquaculture and biodiversity. Learn more about the David Suzuki Foundation at
For further information:
For further information: Dianna Eakins, Eakins Communications, (905)