Hot on the heels of launching TheGridTO.com Dashboard serves up Winefox.ca for Torstar.
TORONTO, June 21, 2011 /CNW/ - In November, our amazing Clients at
Torstar approached Dashboard to help create a new wine portal. Charged
with developing the brand from the ground up and then bringing it to
life online, Dashboard in close collaboration with our Clients went to
work building the brand strategy, branding, content strategy, design
and development. The end result, Winefox.ca.
On Winefox.ca, wine lovers of all levels will find an extensive catalogue filled with
both rare and everyday wines. There are reviews, news, trips, pairings,
tastings and the chance to create your own virtual online cellar. Winefox.ca aims to engage the community by rating and reviewing, all of which is
easily shared through social media.
The Winefox brand stands for the passionate quest for great wine without
the attitude. The name was inspired by the notions of searching,
cleverness and wit. The logo design is a reflection of the timelessness
of wine but with a modern twist.
" Wine may be steeped in history but it doesn't have to be intimidating.
We incorporated a playful illustration style to keeps the brand feeling
light, energetic and inclusive and the tagline — The sly on wine —
speaks for itself " Says Catherine Baird Dashboard's Associate Creative Director. With a
name like Winefox, you obviously need a fox! Peppered throughout the
site you'll find the fox in all sorts of witty places. He is debonair
in his appearance, a dandy in his manner and cheeky is his tone.
Bringing a newfound levity to the wine world.
"From the get go we really enjoyed working with Dashboard, they brought
a lot of passion and hard work to this project. They understood and
advanced our vision for a friendly, unintimidating and high quality
wine lifestyle experience, and we love where they went with the brand."
- said Winefox's General Manager, Dean Ostilly.
Established in 2001, Dashboard (www.dashboard.ca) is a leading brand engagement agency specializing in innovative
marketing solutions. Based in Toronto, Ontario, the award winning
agency designs and creates practical and fresh ideas that leverage all
channels. Dashboard's mission is to: Think strategically. Act
creatively. Be ingenious.
For further information:
Director of Client Engagement - Dashboard
o: 416 504-4422 ext. 234