Dare to lie about your age?

            DefineYourself.ca Launches the Best Lie About Your Age
                             Survey and Contest
                 Is it true that we all lie? We want to know!

    TORONTO, July 15 /CNW/ - Almost every woman has lied about her age at
some point in her life. www.defineyourself.ca, a website and community
dedicated to women and their feelings about aging, launches a nationwide
contest, the Best Lie About Your Age Contest, which will run from July 15 to
August 22, 2008. We are appealing to women across Canada to share their most
outrageous lies with a $1,000 MedSpa credit as the grand prize for the 'best
lie' story.
    Inspired by a recent story in the British press about talkshow host who
admitted to keeping quiet when the media dropped a year from her real age,
DefineYourself.ca wants Canadians to share their great lie stories.
    "It's a known fact that women lie about their age, but nobody wants to
admit it, until they get caught!" says Catharine Fennell, creative director
for DefineYourself.ca and managing partner in SwingThink Inc., the agency
behind the Define Yourself campaign. "We think this contest is a great way to
open up dialogue about why women lie and share some great stories."
    The contest is open to all Canadian men and women and will be judged
based on the craftiest and most outrageous story. The judging panel consists
of women from DefineYourself.ca's previous season casts and Anti-Aging
experts. The crowned Anti-Aging Diva will receive a $1,000 credit for a day of
pampering and services and will be featured on DefineYourself.ca
    So what are you waiting for, you're not getting any younger! Visit
www.defineyourself.ca and enter now!

    About DefineYourself.ca

    DefineYourself.ca is dedicated to boomer women exclusively covering the
subject of aging. DefineYourself.ca provides a platform for "contemplation"
dialogue about aging and showcases the mindset and diversity of thought
currently felt by boomer women across Canada when it comes to aging. Visit
www.defineyourself.ca for more information.

    About Swing Think Inc.

    SWINGThink is a Toronto-based marketing boutique that works with
businesses to help them understand and reach women through creative
storytelling and online community building approaches. Visit
www.swingthink.com for more information.

For further information:

For further information: Media Contact: Maggie Fairs, E:
Maggie@swingthink.com, T: (416) 850-8186; Holly Tran, E: holly@plumpr.ca

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