Daniel Alfredsson Champions Mental Health Campaign - Eliminating stigma of mental illness number one goal for Senators Captain

    OTTAWA, June 18 /CNW Telbec/ - The Royal Ottawa Foundation for Mental
Health today launched a new phase of its You Know Who I Am mental health
awareness campaign and announced that Daniel Alfredsson has agreed to
spearhead the campaign as its champion.
    "Our number one goal must be the elimination of the stigma associated
with mental illness," the Ottawa Senators Captain told hospital staff,
volunteers, invited guests and reporters as the Foundation kicked off the
campaign at the Royal Ottawa Mental Health Centre.
    Alfredsson, who has a close relative living with mental illness, noted
that one in five people will experience a mental illness at some point in
their lives, yet 75 per cent of those people will never seek help.
    "We need people to step forward and tell their stories. I especially want
to reach out to young people who may need help with a mental illness, or who
can help change the way we treat and support people living with this disease."
    "Today is a wonderful day for mental health and a special one for those
living in silence with mental illness," said Tim Kluke, President and CEO of
the Royal Ottawa Foundation for Mental Health.
    "The name Daniel Alfredsson is synonymous with leadership, tenacity and
courage," Kluke added. "We are delighted to have him as the Royal Ottawa's
newest leader and captain.
    The campaign will be anchored by a new web site, www.youknowwhoiam.com,
where people can obtain information on mental health, find mental health
resources, and post their own stories. Alfredsson's own story is being posted
on the web site and he will write a regular blog.
    The hockey superstar said he's looking forward to building a long-term
partnership with the Foundation and to promoting action and change in public
attitudes toward mental illness.

    The Royal Ottawa Foundation for Mental Health is a not-for-profit
organization whose mission is to raise, manage and disburse funds to support
the Royal Ottawa Health Care Group in its efforts to provide the highest
quality of patient care possible. The funds are used to purchase hospital
equipment for capital projects, to support research, and to contribute to the
improvement of patient care, now and for the future.

For further information:

For further information: Alvin Cader, (613) 231-2929 (Office), (613)
862-5119 (Cell), alvin@burkecader.ca; Ian Sadinsky, (613) 232-7818 (Office),
(613) 614-6110 (Cell), sadinsky@magma.ca

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