Dairy Queen Canada calls on Canadians to petition for nationwide February holiday

    Extending February holiday to excluded provinces would be a
    "Sweet Deal"

    TORONTO, Feb. 11 /CNW/ - In an effort to help all Canadians enjoy a
much-needed break from the winter blahs Dairy Queen Canada is petitioning to
extend the February holiday to all provinces. Currently residents of Alberta,
Manitoba, Ontario and Saskatchewan enjoy a holiday day in February while
residents of Newfoundland, Prince Edward Island, Nova Scotia, New Brunswick,
Quebec and British Columbia do not. To celebrate this sweet deal Dairy Queen
Canada is inviting Canadians to come together and help support its movement to
institute a February holiday across the country.
    On Monday, February 16, Dairy Queen stores will have a petition available
for the public to sign supporting a day off for Newfoundland, Prince Edward
Island, Nova Scotia, New Brunswick, and British Columbia. Residents of those
provinces are encouraged to visit their local Dairy Queen to sign the Family
Day petition. Customers are also invited to purchase from their newly launched
Sweet Deals Value Menu.
    "There is nothing more valuable to families than time together," said
Denise Hutton Vice President of Marketing, Dairy Queen Canada. "Dairy Queen is
a special part of communities across Canada, a place to indulge in treats and
delicious food with family and friends, and that's why we are introducing
Sweet Deals with a campaign for a day off in February to spend with the
    The Sweet Deals value menu allows customers to choose from nine menu
items at set prices; any two for $4, any three for $5 and any four for $6.
There are more than 20,000 combinations. Dairy Queen's favourite foods and
treats are available on the value menu and include the signature Dairy Queen
cheeseburger, the classic all-beef hot dog, chicken wrap, onion rings, French
fries, side salad, medium beverage, small sundae, and small dipped cone.
    Following a successful two year menu test beginning in 2007, Dairy
Queen's Sweet Deals is now available nationwide, marking the first time in its
history that a value menu will be offered year-round.
    "We want to give families a break not just during tight econominc times
but always," said Hutton. "Dairy Queen's Sweet Deals menu combines food and
treats in combinations at great value. Perfect for families large and small!"
    The February holiday has been named Family Day in Ontario and
Saskatchewan, Heritage Day in Alberta and Louis Riel Day in Manitoba.
    For more information about Dairy Queen Canada visit www.dq.ca

    About Dairy Queen Canada

    Dairy Queen Canada is a wholly owned division of International Dairy
Queen. IDQ is part of the Berkshire Hathaway family, a company owned by Warren
Buffet. In Canada, IDQ, develops, licenses and services a system of more than
570 Dairy Queen and 135 Orange Julius stores in Canada featuring hamburgers,
hot dogs, soft serve, blended drinks made from oranges and other fruit
flavours, along with various snack items.

For further information:

For further information: Alanna Banks, Media Profile, (416) 342-1801,

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