DaimlerChrysler Canada Reports February Sales, Announces "Canada's Choice" Program

    -   Sales up 0.1 per cent in February
    -   "Canada's Choice" allows customers to choose free Mopar Accessories,
        gas card or cash rebate
    -   Sales for last seven months up 7.1 percent after seven months of
        consecutive increases
    -   Truck segment sales are up; cars down

    WINDSOR, ON, March 1 /CNW/ - DaimlerChrysler Canada today reported a
total of 15,558 vehicles sold in February, including 3,559 cars and 11,999
trucks. Compared to February 2006 when 15,544 units were sold, sales for the
month are up 0.1 per cent. Car sales for February decreased 20.1 per cent,
while truck sales rose 8.2 per cent.
    "Sales for the last seven months are up 7.1 per cent, so we head into the
spring selling season with the wind at our backs," said Dave Buckingham, Vice
President - Sales, DaimlerChrysler Canada. "Our new incentive program and new
product mix make me very optimistic about the coming months."
    DaimlerChrysler today begins offering Chrysler, Jeep(R) and Dodge
customers their choice between up to $1,500 of Mopar accessories, a
$1,000 Esso gas card or up to $750 cash rebate on most models. Similar to the
recent "3 for Free" program, Canada's Choice allows customers to choose the
program that best fits their needs.
    "We've seen that Canadian customers respond to offers that give them the
flexibility to tailor their incentive," said Buckingham. "In addition to a
great vehicle and other programs already in place, Canada's Choice gives
customers added value in the form of free gas, cash back, or vehicle

    February Sales Highlights

    Jeep Patriot has begun to arrive at some showrooms, 51 units were sold in
February. Dodge Avenger is also new to showrooms and sales reached 241 units.
Car sales were down 20 per cent to 3,559 units. Truck sales rose 8.2 per cent
to 11,999. Highlights for the month include Jeep Compass (890 units); Dodge
Ram, up 12.7 per cent to 2,820 units; and the new Jeep Wrangler, with
743 units sold. Dodge Caliber continues to gain market share in the compact
car segment and sold 1,448 units.

    Additional information and news from DaimlerChrysler is available on the
Internet at: http://media.daimlerchrysler.com.

For further information:

For further information: Ed Saenz, (519) 561-9571 (office), (519)
981-1362 (cell), ejs37@dcx.com; Stuart Schorr, (519) 973-2253 (office), (519)
562-7353 (cell), ss509@dcx.com

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