DAC Group's Local Marketing Leadership Continues with Five YPA Industry Excellence Awards

    Canada's Largest Directional Advertising Agency

    TORONTO, May 1 /CNW/ - DAC Group took home four gold and one bronze
Industry Excellence Awards at a ceremony held by the Yellow Pages Association
(YPA) last night in San Diego, CA. DAC Group swept each of the award
categories in which it submitted entries, and has now won more awards - and
more gold awards - than any other CMR (Certified Marketing Representative)
over the past 3 years. In addition to recognition for CMRs performing
outstanding directional marketing services on behalf of their clients, YPA
award recipients include publishers, marketers and associated companies that
contribute to a $31 billion dollar industry worldwide.
    In the National Advertiser Print Success category, DAC Group won gold for
their work with Direct Energy, one of North America's largest energy and
energy-related services providers. Direct Energy sought directory advertising
that was both competitive and affordable for their non-gas service offerings.
DAC recommended a strategic plan that met both mandates. The result was
increased profitability, new sources of revenue, and higher brand awareness.
DAC also won gold for outstanding results for Western Union, the financial
services and communications company that provides consumers with fast,
reliable and convenient ways to send and receive money around the world. DAC
Group analyzed in-house data from leads generated over a ten-year period for
Western Union. DAC was able to demonstrate that the leads had a higher quality
and value than previously thought.
    In the National Advertiser Electronic Products Success category, DAC took
top honours for multi-platform work with GE Appliance Repair. The DAC team
helped GE generate more clicks AND more calls for service appointments in
2008. DAC accomplished this by executing a multi-platform plan that included
print yellow pages, internet yellow pages and local search engine marketing
and optimization. As a result, GE lowered their customer acquisition costs and
achieved improved overall return-on-investment. Lawn Doctor, another DAC
client, won bronze in the same category. DAC Group helped the renowned lawn
care company find qualified homeowners during the right seasons, on the right
IYP sites, and in the right landscaping categories.
    Finally, DAC Group won top honours in the Process Innovation category for
"iPID", the intelligent Publisher Information Database. iPID is a central
database that collects and processes all publisher promotions and categorizes
the data by publisher and region. By automating several hundred thousand
publisher offers annually, iPID optimizes each of DAC's client budgets,
including the agency's clients that negotiate special pricing discounts from
the publishers.
    In total, DAC Group won four gold awards in the four categories for which
CMRs are eligible. In the past 3 years, DAC has won eleven YPA Awards - eight
of them gold - more award honours than any other agency.
    "The Industry Excellence Awards recognise those that are driving
innovation and success in our industry and helping national and local
advertisers achieve superior results with the Yellow Pages products," said Neg
Norton, YPA president. "I commend this year's winners on their achievements."
    "In these tough economic times, our clients demand programs that
produce", said Norm Hagarty, CEO of DAC Group. "The YPA's recognition of our
work provides validation of our strategic programs. As a directional media
company, we pride ourselves on producing strong results across all channels
whether it is Digital, IYP or Print. Sweeping top honours for each category in
which we submitted is significant because it demonstrates our strength in
developing and executing successful campaigns for our clients. We thank our
clients for their continued partnership and trust in our service, and the YPA
for fostering success in our industry."


    Founded in 1972, DAC Group is Canada's largest directional advertising
agency, with offices in Toronto, Montreal, Calgary, Vancouver, New York,
Louisville, Rochester, and Cleveland. DAC Group's primary goal is to provide
quality leads to its customers and to deliver unmatched levels of client
service in both print and online advertising. DAC Group is a leader in
developing strategies across search engines (SEM/SEO), Internet Yellow Pages,
Yellow Pages and other products that effectively bring buyers and sellers
together. It provides consumer-focused strategic thinking, comprehensive
research, outstanding creative advertising service and time-efficient
management tools for companies advertising in Yellow Pages directories, both
print and on-line, as well as on other digital platforms, such as search
engines and on the web. The agency is owned by its management.


    The Yellow Pages Association (YPA) (http://www.ypassociation.org and
http://www.insideyp.org) is the largest trade organization of a print and
digital media industry valued at more than $31 billion worldwide ($14 billion
in the U.S.). Association members include Yellow Pages publishers, certified
marketing representatives (CMRs), and associate members (a group of industry
stakeholders that include Yellow Pages advertisers, vendors, and suppliers).


For further information:

For further information: Media Contact: Mario Lemieux, DAC Group,
1-800-361-4322 ext 246, mlemieux@dacgroup.com

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