Customer-driven by design: McDonald's Canada(R) undergoing extensive makeover

    New design philosophy will have more than 500 restaurants nationwide
    looking Forever Young by 2010

    TORONTO, Sept. 12 /CNW/ - As part of its ongoing efforts to meet the
needs of its customers, McDonald's Canada has embarked on an ambitious
re-imaging program that will see more than 500 restaurants across the country
showcase a more relevant and inviting atmosphere.
    Customers in many communities have already caught a glimpse of the
contemporary exterior and interior design features that define the program.
Appealing colours and natural materials combined with flat screen televisions,
leather chairs, fireplaces and modern lighting fixtures bring to life
McDonald's Canada's Forever Young philosophy.
    "We've taken a fresh approach to highlight - from a design standpoint -
the changing face of today's McDonald's," said Louie Mele, President,
McDonald's Canada. "Our customers have already embraced what we've done to our
menu to address their evolving needs and we're confident this bold and
exciting initiative will provide them with the experience they're looking for
when they visit us."
    The interior layout of the restaurants will be redesigned to meet the
different needs of today's customers with specific areas such as a 
high-traffic zone for people on the go, another space created specifically for
families and large groups, as well as seating for customers looking to relax
in a comfortable and casual setting.
    For the restaurant exterior, shades of brown and grey will be
complemented with materials including natural and cultured stone and brick
masonry. Inside the restaurant, wood and other natural materials will be
combined with bold colours and contemporary lighting to create a modern and
comfortable atmosphere.
    "The feedback we've received from customers and crew alike at restaurants
that have already been re-imaged is extremely positive," said Barry Desclouds,
McDonald's Canada Vice President overseeing National Restaurant Development.
"It has certainly given us a boost in terms of increased traffic and repeat
visits, but the most rewarding element is that we've been able to not only
meet but exceed the expectations of our customers."
    The company has worked closely with its restaurant designers and
suppliers to provide its franchisees with different restaurant design options
that aim to maintain consistency while being relevant to communities
throughout Canada.
    "It's very exciting to be working with McDonald's Canada on their new
restaurant design strategy," said Karen Skobel, Principal, deSignum Interior
Planning. "McDonald's is very open to exploring new and unique design options
which is an ideal opportunity for me to use my creativity as a designer."

    Currently updated restaurants include the following:

    -   65 Ellesmere Road, Scarborough, ON
    -   805 William Street, Cobourg, ON
    -   1615 Dundas Street East, Whitby, ON
    -   80 Dundurn Street South, Hamilton, ON
    -   3140 Rutherford Road, Vaughan, ON
    -   8300, boulevard Newman, LaSalle, QC
    -   6025, chemin de la Côte-des-Neiges, Montréal, QC
    -   6565, boulevard Hamel, Ancienne-Lorette, QC
    -   9400, boulevard L'Ormière, Neufchâtel, QC
    -   1400 - 33 Heritage Meadows Way SE, Calgary, AB
    -   11053 Ellerslie Road, Edmonton, AB
    -   891 Granville Street, Vancouver, BC

    McDonald's Canada plans to re-image more than 100 restaurants in the
Forever Young theme by the end of this year and have roughly 530 construction
projects completed by the end of 2010.

    About McDonald's(R) Canada

    McDonald's(R) is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 77,000 Canadians coast to
coast. Approximately 65 per cent of McDonald's Canadian restaurants are
locally owned and operated by independent entrepreneurs. For more information
about McDonald's Canada, visit the company's web site at

    Media Advisory: To view or download photos of re-imaged McDonald's
restaurants, go to

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: McDonald's Media Relations, 1-877-786-3342

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McDonald's Restaurants of Canada Limited

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