TSX Symbol - CDI.UN
TORONTO, March 28 /CNW/ - Custom Direct Income Fund (the Fund), a leading
U.S. direct marketer and cheque provider, announced today that it will launch
a new business line, Giggleprint, which will bring Custom Direct into the
growing Internet-based print and design business, providing small businesses
and consumers with customized print products to meet their graphic design
needs. Giggleprint, which can be found at www.Giggleprint.com, will be
launched in June 2007.
According to research firms, there are over 20 million businesses in the
United States with fewer than 10 employees and 89% of all new businesses have
less than 10 employees. We will compete in this evolving market by offering a
broad product and service offering with outstanding service and quality,
creating a true value proposition for our customers. This approach is the same
business model that has led to our current and historical success.
This marketplace requires the ability to handle high volumes of
customized, low average order print jobs on a daily basis. It also requires
core competencies in online customer acquisition, e-marketing, high-end
customer service, cost-effective production and timely fulfillment.
"We have a 13-year history of developing these core competencies and we
believe we can leverage our existing infrastructure and add supplemental
resources and skill sets to become a leader in this market place," said John
Browning, President and CEO of Custom Direct. "We also have a significant
advantage of being able to offer many of these products to our existing
customer base of over 24 million."
Similar to Custom Direct's existing business, this marketplace offers
highly customized and personalized products, primarily for the small
businesses highlighted above, and consumers. The product lines offered will
include, among other items, business cards, post cards, announcements,
brochures, holiday cards, calendars, letterhead and stationery, labels, and
mailing services. A majority of these products can be produced on the
equipment Custom Direct currently owns. The remaining products will be
produced through modest capital expenditures or through already identified
About Custom Direct Income Fund
Custom Direct Income Fund indirectly holds 100% of the shares of common
stock of Custom Direct. Based in Maryland and Arkansas, Custom Direct has been
selling cheques, cheque-related accessories, and other products and services
across the United States since 1992, and offers the industry's widest
selection of cheque designs. Custom Direct is a direct marketer and the second
largest participant in the direct-to-consumer segment of the U.S. cheque
Further information can be found in the disclosure documents filed by
Custom Direct Income Fund with the Canadian securities regulatory authorities,
available at www.cdifund.com or www.sedar.com.
Certain statements in this release are considered forward-looking
statements. Forward-looking information consists of disclosure regarding
possible events, conditions or results that is based on assumptions about
future economic conditions and courses of action. Forward-looking statements
are identified by the use of such words as "may," "could," "should," "would,"
"anticipates," "estimates," "expects," "intends," "plans," "predicts,"
"projects," "believes," "suspects," or words, phrases or expressions of
similar wording. These statements reflect management's current beliefs and are
based on information currently available to management, but indicate
management's expectations of future growth, results of operations, business
performance, and business prospects and opportunities. Any forward-looking
statements made are as of the date of this release, and the Fund assumes no
obligation to update or revise them to reflect new events or circumstances.
- involve significant risks and uncertainties,
- should not be read as guarantees of future performance or results, and
- will not necessarily be accurate indications of whether or not the
times at or by which such performance or results will be achieved.
A number of factors could cause actual results to differ materially from
the results discussed in the forward-looking statements. Should one or more of
these uncertainties materialize or should the underlying assumptions prove
incorrect, actual results may vary from those expected. Given the
uncertainties surrounding forward-looking statements, you should not place
undue reliance on these statements.
For further information:
For further information: Brian D. Briggs, Senior Vice President and
Chief Financial Officer, firstname.lastname@example.org, 1-866-712-7096,
www.cdifund.com, TSX Symbol - CDI.UN