Curves and Rodale Launch

    Interactive Subscription Service Based on Proven Weight Loss Solution

    ORLANDO, FLA. & WACO, TEXAS, November 12 /CNW/ - Curves International,
Inc., the world's largest fitness franchisor, and Rodale, the authoritative
source for trusted content in health and wellness worldwide, announced today
the launch of, the online weight-loss subscription
service based on Curves: Permanent Results Without Permanent Dieting, the New
York Times bestselling book authored by Curves founder and chief executive
officer Gary Heavin. The interactive service, initially available in English
in the United States and Canada, provides subscribers with diet and fitness
information, tools, experts and motivation to achieve their weight-loss goals.

    Curves International has more than 10,000 locations and more than four
million female members worldwide.

    "Helping women achieve their fitness and weight loss goals is what Curves
is all about, and the launch of adds another dimension of
support," said Heavin. "People now have the option to track their weight loss
online, and best of all, you don't need to be a whiz at technology to use our

    Curves partnered with Baylor University's Exercise and Sport Nutrition
Laboratory to construct methods for improving the health and well being of
women. Developed by Rodale, the Web site is based on the proven theories
behind Heavin's bestselling book and the results of numerous studies conducted
at Baylor. These studies were designed to create a diet specifically tailored
for women that is effective and easy to follow.

    "Because there is so much diet information and advice available, it can
be very challenging for dieters to determine what and how much to eat," said
Rodale Senior Vice President and General Manager David Kang. "The Web site offers a simple indicator that notifies members
whether they have made a smart or poor food choice as they plan their menus.
That way, members can learn to regularly make smart choices."

    The online program features easy-to-follow meal plans, complete with
shopping lists, healthy recipes, and a database of more than 30,000 foods
featuring full nutritional information. Subscribers have ongoing access to
Curves' network of nutritionists and fitness experts, who are available to
answer questions and provide motivation. In addition to answering questions,
the experts will be a presence on the message boards to help build an even
stronger and more supportive community.

    By following the plan and logging their eating and exercise activity,
subscribers can track their progress. The program automatically adjusts and
provides recommendations, as well as advice and guidance, based on how the
subscriber is doing relative to her goals.

    "We provide an open forum for sharing motivation and advice among women
who are pursuing a healthier life," said Diane Heavin, who co-founded the
company with her husband in 1992 and publishes the award-winning diane, The
Curves Magazine. "At Curves, we say that it's possible to borrow willpower
from a friend. That's an important factor in the success of our members, and
we feel the same will hold true for Curves Complete subscribers. For current
club members, Curves Complete is the perfect complement to club membership
because it provides an easy and flexible diet and meal-planning solution."

    For more information, please visit

    About Curves

    Curves offers a 30-minute workout that combines strength training and
sustained cardiovascular activity through safe and effective hydraulic
resistance. Curves also offers a weight management program based on a
groundbreaking, scientifically proven method to raise metabolic rate and end
the need for perpetual dieting. Founders Gary and Diane Heavin are considered
the innovators of the express fitness phenomenon that has made exercise
available to more than four million women, many of whom are in the gym for the
first time. Gary Heavin is the author of numerous books including The New York
Times bestseller Curves, which is revolutionizing America's approach to
dieting. With more than 10,000 locations in 57 countries, Curves is the
world's largest fitness franchise and the ninth largest of all franchise
companies in the world. For more information, please visit

    About Rodale Inc.

    Rodale Inc. is the authoritative source for trusted content in health,
fitness and wellness around the world, reaching more than 70 million people
globally. The company publishes some of the best-known health and wellness
lifestyle magazines, including Men's Health, Prevention, Women's Health,
Runner's World, Best Life, Bicycling, Running Times, Mountain Bike and Organic
Gardening, and is also the largest independent book publisher in America with
a collection of international titles, including The South Beach Diet and The
Abs Diet franchises, and Al Gore's New York Times bestseller An Inconvenient
Truth. Rodale's broad range of media platforms includes magazines, books,
video and extensive web sites. The company is also a leader in direct-response
marketing and has more than 26 million active customers in its database.


For further information:

For further information: Curves Elizabeth Anderson 254-772-5909 (office)
254-722-6030 (mobile) or Rodale Robin Shallow,

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Curves International, Inc.

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