Current Healthcare System Not Meeting Needs For a Third of Canadians

    More than half open to trying alternative and natural therapies before a
    more traditional approach

    TORONTO, July 14 /CNW/ - Seventy per cent of Canadians believe
prescription medications are prescribed more often than necessary and one
third does not believe the Canadian healthcare system meets their needs, says
a recent Leger Marketing study.
    But some believe the quality of Canadian health is suffering because
individuals are not doing a good job of taking care of themselves on a
day-to-day basis, rather than as a result of society failing to advance
treatments for complicated illness and disease.
    Though Canadians have unprecedented access to modern science and
medicine, fear looms that for the first time a generation of Canadians might
have a shorter life expectancy than their parents.
    "This is a powerful commentary on the current state of healthcare and may
be why more than half of all Canadians feel that before traditional drugs are
prescribed they would consider alternative and natural therapies," said
Dr. Aileen Burford-Mason, Immunologist and spokesperson for Orthomolecular
    As a practitioner of Orthomolecular medicine, Aileen Burford-Mason often
sees people who fail to ensure their bodies are being properly nourished with
vitamins and other essential nutrients, and who are therefore potentially
exposing themselves to life threatening conditions. For example, studies now
show that heart patients with the lowest blood levels of vitamin D are twice
as likely to die from their disease as those with higher levels of the
    "That's why we call illnesses like heart disease 'degenerative'," she
explains. "The body is degenerating because it doesn't have the proper
nutrients to repair and maintain healthy tissue and keep organs like the heart
functioning optimally."
    Many illnesses are linked to vitamin and nutrient deficiencies, which in
turn cause molecular imbalances that lead to common everyday health problems,
said Dr. Burford-Mason, adding that rather than simply seeking prescription
medications to treat symptoms, individuals must ensure they provide their
bodies with the base vitamins and nutrients essential for good health."
    To increase energy levels, an individual might need a good quality daily
multivitamin because fatigue is one of the first signs of a deficiency of any
of the 40 essential nutrients. But a diet low in sugar and starch is also
important, and a person's health can frequently be improved with proper diet
and supplementation before resorting to medication.
    Dr. Aileen Burford-Mason is available for interviews to provide more
information on Orthomolecular medicine, the scientific approach to preventing
the onset of illness or healing the body by using diet and nutritional
supplements. Individuals who have treated an illness with Orthomoleculr
medicine are also available to share their stories.

    See below for regional breakdown of results.

    About Orthomolecular Health
    Orthomolecular Health educates the public and health professionals on the
benefits and practice of the orthomolecular approach to health. It is
dedicated to the advancement of orthomolecular medicine in Canada and

    About Orthomolecular Medicine
    Orthomolecular medicine is a scientific approach to preventing the onset
of illness or healing the body, using diet and nutritional supplements -
substances which are natural to the body.

    Survey Methodology
    Leger Marketing conducted this survey online. Data was collected between
January 30 and February 3, 2008. A total of 1,000 interviews were completed.
The margin of error for a sample of this size is +/-3.1%, 19 times out of 20.

    Regional Breakdown of Results
    One third of Canadians feel the current Canadian healthcare system is not
meeting their needs:
    28% Atlantic Canada
    36% Quebec
    29% Ontario
    34% Manitoba and Saskatchewan
    33% Alberta
    45% BC

    More than half (54%) of Canadians are frustrated with the Canadian
healthcare system:
    49% Atlantic Canada
    48% Quebec
    54% Ontario
    71% Manitoba and Saskatchewan
    63% Alberta
    55% BC

    Seven in ten Canadians agree that prescription medications are prescribed
more often than necessary:
    71% Atlantic Canada
    71% Quebec
    67% Ontario
    80% Manitoba and Saskatchewan
    64% Alberta
    73% BC

    Almost six out of 10 (57%) Canadians agree that alternative and natural
therapies should be considered before traditional drugs are prescribed:
    59% Atlantic Canada
    56% Quebec
    56% Ontario
    53% Manitoba and Saskatchewan
    60% Alberta
    62% BC

For further information:

For further information: Sonia Prashar, APEX Public Relations Inc.,
(416) 924-4442 ext. 223,

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