Cultural diversity in Quebec private television takes centre stage at 3rd Télédiversité conference - eMage wins the Prix Télédiversité

    MONTREAL, June 7 /CNW Telbec/ - The third edition of the Télédiversité
conference, dedicated to the reflection and portrayal of cultural diversity on
Quebec private television, was held on June 5 and 6. The event was organized
by the Association québécoise des télédiffuseurs et radiodiffuseurs (AQTR). It
was a huge success, attracting at least 300 participants over two days at
TVA's Rolland-Giguère Studio (G).
    Télédiversité concluded yesterday with the awarding of the Prix
Télédiversité to eMage. The prize, accompanied by a cheque for $5000, is
awarded to an individual or organization that has made a significant
contribution to the development and integration of cultural communities in the
media. Headed by Ely Bonder, eMage operates in Park Extension, a multiethnic
Montreal neighbourhood, where it partners with community groups, public and
semi-public institutions, and the private sector to introduce young people to
the latest in technology. eMage believes that the best way to become a
critical consumer of the media is by becoming a content producer. This is why
the organization encourages young people to express themselves through new
    Among the high points of this third edition of Télédiversité was the
speech by Denis Lévesque, a TVA journalist and news presenter, who shared his
experiences interviewing personalities from cultural communities.
    The two panel discussions, moderated by TVA anchor Pierre Bruneau and
Serdy Vidéo and Canal Evasion president Liza Frulla, respectively, were also
of note for their animated debates.
    Finally, the "speed-dating" networking session, held simultaneously with
the television training fair, was certainly one of the best-attended
activities of the conference. The session gave people with concrete ideas for
television projects the opportunity to present their concepts to broadcasters
and production houses.
    The conference was preceded by an internationally-flavoured opening gala
featuring dazzling performances. In addition, Maryse Alcindor, the deputy
minister for immigration and cultural communities, gave a speech to highlight
the importance of diversity on television.
    In short, the event met its goals to both create a useful exchange of
ideas on the needs and realities of cultural diversity on Quebec television as
well as develop ties between creators, journalists, producers and technicians
from ethnocultural and Aboriginal communities and the primary players of the
television industry.
    Télédiversité would like to thank its sponsors for their contributions to
the event's success:

    Founders:    Astral Media, TVA, TQS

    Silver:      APTN, Corus Entertainment, Météo Media, Ministère de
                 l'Immigration et des Communautés culturelles du Québec

    Bronze:      Canal Evasion, Canal Vox, CH Montreal, CHUM Limited, Global
                 Quebec, La Presse Télé, RDS, Sphère Média Plus, Zone3

    Télédiversité, founded in 2005 by Astral Media, TVA and TQS, is dedicated
to the reflection and portrayal of cultural diversity on Quebec private

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Shanmugasunder Chetty, Télédiversité 2007
Coordinator, (514) 380-1847,

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