Indulge in a delicious Blizzard(R) and help children's hospitals across
TORONTO, Aug. 10 /CNW/ - Dairy Queen (DQ) Canada today announced the
seventh annual Canadian Miracle Treat Day, a one day fundraiser taking place
on Thursday, August 13, 2009. On that day, proceeds from every Blizzard sold
at participating Dairy Queens across Canada will be donated to Children's
Miracle Network hospitals. Local celebrities, Children's Miracle Network
ambassadors and DQ executives across the country will lend their time and
support to serve Blizzards on Miracle Treat Day.
Leah Miller, Host of CTV's So You Think You Can Dance Canada, Blake
McGrath, Special Guest Judge and Choreographer on CTV's So You Think You Can
Dance Canada and CTV's So You Think You Can Dance Canada Top 10 Finalists
Kaitlyn Fitzgerald and Lara Smythe kicked off the national fundraiser at The
Hospital for Sick Children in Toronto today. So You Think You Can Dance Canada
premieres Tuesday, August 11 at 8 p.m. ET and Wednesday, August 12 at 8 p.m.
ET on CTV.
"Miracle Treat Day brings Canadians together to make a difference in the
lives of sick children and their families across our country," said Leah
Miller, Host of CTV's So You Think You Can Dance Canada. "I am honoured to be
part of this day and I encourage everyone to buy a Blizzard on August 13 and
raise the most money yet for Children's Miracle Network."
Last year, Dairy Queen Canada's Miracle Treat Day and associated
activities helped raise almost $2 million for the Children's Miracle Network,
a non-profit organization that raises funds for more than 170 children's
hospitals across North America. Dairy Queen has been a supporter of Children's
Miracle Network since 1984, raising more than $77 million since then.
Miracle Treat Day began as a Canadian initiative to raise funds seven
years ago and its success prompted Dairy Queen locations across the United
States to adopt the initiative. August 13, 2009 will mark the fourth annual
North American Miracle Treat Day.
"We look forward to Miracle Treat Day every year," said Denise Hutton,
Vice President of Marketing, Dairy Queen Canada. "It really comes down to the
support of our customers and our dedicated franchisees and staff. The success
of Miracle Treat Day year after year would not be possible without them."
"By purchasing a Blizzard on Miracle Treat Day you are contributing to
creating miracles for more than 2.5 million children in Canada," said Paul
Lethbridge, Director, Corporate Development Children's Miracle Network. "All
donations received stay local - money raised is directed to the local
Children's Miracle Network hospital in that community for medical care,
research and educational programs."
For a list of participating Dairy Queen locations visit
About Children's Miracle Network
Children's Miracle Network is an international non-profit organization
that raises funds for more than 170 children's hospitals. Countless
individuals, 90 organizations and 400 media partners unite with Children's
Miracle Network hospitals to help sick and injured kids in local communities.
Donations to Children's Miracle Network create miracles by funding medical
care, research and education that saves and improves the lives of 17 million
children each year. To learn more go to www.childrensmiraclenetwork.org.
In Canada, the children's hospitals/foundations supported by Children's
Miracle Network include: BC Children's Hospital Foundation, Alberta Children's
Hospital Foundation, Stollery Children's Hospital Foundation, Children's
Health and Hospital Foundation of Saskatchewan, The Children's Hospital
Foundation of Manitoba, SickKids Foundation, the Children's Health Foundation
of London, McMaster Children's Hospital, Children's Hospital of Eastern
Ontario Foundation, IWK Health Centre, the Janeway Children's Hospital
Foundation and Operation Enfant Soleil which includes Le Centre hospitalier
universitaire Sainte-Justine, Le Centre hospitalier universitaire de Quebec
and the Montreal Children's Hospital.
About Dairy Queen Canada
Dairy Queen Canada is a wholly owned division of International Dairy
Queen. IDQ is part of the Berkshire Hathaway family, a company controlled by
Warren Buffet. In Canada, IDQ, develops, licenses and services a system of
more than 570 Dairy Queen and 135 Orange Julius stores in Canada featuring
hamburgers, hot dogs, soft serve, blended drinks made from oranges and other
fruit flavours, along with various snack items.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
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