- Video streams double in 2008 with powerhouse line up of programs and
leading-edge technology -
TORONTO, Jan. 9 /CNW/ - CTV, Canada's online destination for news, sports
and entertainment, topped off 2008 with record-breaking, year-over-year
results for its major online properties. CTV's online network served up 337
million total video streams in 2008(1), more than double that seen in 2007(2).
CTV's online growth was driven throughout 2008 by stellar programming
combined with the latest technology. This strategy culminated in CTV being
ranked by global Internet researcher comScore as the No.1 Canadian-owned
online video property in November 2008(3). CTV's industry-leading and newly
revamped Video Player took the online world by storm last year, enabling
Canadians to access a larger selection of buzz-worthy shows than any other
network in the country.
Top notch content paired with the CTV Video Player's best-of-breed
technology enticed millions to watch their favourite programming on CTV.ca.
This included the most-watched drama on Canadian television last season,
GREY'S ANATOMY, as well as DESPERATE HOUSEWIVES, ER, TWO AND A HALF MEN,
PRIVATE PRACTICE, FRINGE, GOSSIP GIRL, FLASHPOINT, GREEK, ETALK, and the 2008
Emmy Award Winner for Best Drama Series, MAD MEN, among others.
CTV's top original Canadian productions since the new CTV Video Player
was released in September, 2008 include SO YOU THINK YOU CAN DANCE CANADA (3.4
million video streams), DEGRASSI: THE NEXT GENERATION (2.5 million video
streams) and CORNER GAS (1.2 million video streams)(4).
"We have been singularly-focused on offering a world-class experience by
providing great content on CTV.ca and across our online network," said Stephan
Argent, CTV's Vice-President, Digital Media. "Our audience has spoken and
these latest numbers confirm that they like what they see. CTV will continue
to build on our winning strategy in 2009 by empowering fans to watch and
interact with the shows they love on their terms."
Canada's online network experienced double digit growth in both revenue
and traffic throughout 2008.
2008 by the Numbers:
- 337 million total video streams for CTV's online network(1), up 108%
since 2007 (162 million video streams)(2);
- 58 million video streams for CTV.ca(1), nearly four times that seen in
2007 (15 million video streams)(2);
- 6.4 million unique visitors to CTV.ca in October, the top performing
month for the website as a result of the Canadian and U.S. elections
and the launch of the Fall season, representing 36% growth over the
same time last year(2);
- 166 million total video streams for mtv.ca and muchmusic.ca, up 38%
and eclipsing last year's previous record of 120 million streams for
- 7.2 million unique visitors to TSN.ca in February, the top performing
month for the website as a result of the NHL trade deadline, resulting
in 70% growth compared to the same time the previous year. TSN.ca
recorded its busiest day of all time on Feb. 26, NHL Trade Deadline
Day, with 14.26 million page views, up 39% over 2007(2);
- 6.6 million video views on TheComedyNetwork.ca in October(4), the top
performing month for the website as a result of THE DAILY SHOW's
"Indecision 2008" coverage, increasing more than five fold compared to
the beginning of the year (1.3 million video views in January)(2);
- 375,000 unique visitors to BNN.ca in October(4), the top performing
month for the website as a result of the meltdown in the markets,
nearly double the average unique monthly visitors in 2007(2).
Canadian consumers have made CTVglobemedia their online network
destination of choice for news, sports and entertainment. With over 8 million
unique visitors and more than 300 million page views in November, 2008(3),
CTVglobemedia is serving Canadians with dynamic, interactive content, and
reaching Canadians where they are with what they want. Featuring the best
delivery infrastructure in the country, CTVglobemedia's multimedia platforms
include video online, websites, user generated content sites, mobile content
and video on demand. Parent portals www.ctv.ca and www.globeandmail.com are
the gateways to Canada's online network.
CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.
(1) Source: HBX and Omniture Combined
(2) Source: HBX
(3) Source: comScore Canada Media Metrix and Video Metrix
(4) Source: Omniture
For further information:
For further information: Jim Quan, CTV Inc., (416) 332-5311,
firstname.lastname@example.org; Scott Mac Donald, MAVERICK PR, (416) 640-5525, ext. 244,