CTV Strikes Multi-Platform Content Deal With Comedy Central

           --  Deal Delivers Full Library to Broadcast, Broadband,
                           VOD, Mobile and More --

        --  Multi-Year Deal Locks Up The Daily Show with Jon Stewart,
         The Colbert Report, South Park, The Sarah Silverman Program
                                 and more --

                  --  Deal Complements The Comedy Network's
                   Unrivaled Slate of Canadian Programs --

    TORONTO, June 27 /CNW/ - Canadian broadcaster CTV and Comedy Central have
concluded a comprehensive, multi-year content deal between CTV and the
Viacom-owned (NYSE:   VIA and VIA.B) cable network, it was announced today by
Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group
and Michele Ganeless, Executive Vice President and General Manager, Comedy
Central. The multi-platform deal delivers exclusive broadcast and digital
rights (including Broadband, Video-On-Demand and Mobile) to the entire Comedy
Central program slate and allows CTV to program the content across any number
of platforms in Canada, including on its leading specialty channel The Comedy

    The deal provides CTV access to all Comedy Central programming, featuring
more than 200 hours of current series, including full episodes of the Emmy(R)
and Peabody(R) Award-winning series The Daily Show with Jon Stewart and South
Park, The Colbert Report, The Sarah Silverman Program, Lil' Bush, Mind of
Mencia, RENO 911!, The Showbiz Show with David Spade, Drawn Together and the
soon-to-premiere American Body Shop. In addition, CTV retains the rights for
the complete Comedy Central back catalog of programs. (See "Highlights of the
Deal" below).

    For CTV's The Comedy Network, access to the complete Comedy Central slate
of programs is the perfect complement to its own award-winning slate of
homegrown programs featured as part of its 65% Canadian program commitment in
prime time. Today's news also crystallizes a long-standing relationship
between itself and Comedy Central and provides a wealth of new and existing
programming immediately available for broadcast, and over the coming months in
time for the new Fall Season, on its recently re-launched, broadband-equipped
web site at www.thecomedynetwork.ca.

    As part of the deal, all Canadian-based web traffic to Comedy Central's
on-line assets will be geo-gated and re-directed to The Comedy Network's
www.thecomedynetwork.ca. These assets include: www.comedycentral.com,
www.southparkstudios.com, www.jokes.com, and www.colbertnation.com.

    "Comedy Central has an undeniable track record for being on the leading
edge of funny," said Boyce. "With this new strategic content deal in place,
CTV gets exclusive access to a vast supply of top comedy titles, plus the
flexibility to program them to viewers on the platform of their choice. It's a
winning deal for Canadians coast-to-coast."

    "This deal builds on a longstanding and great relationship between two of
the preeminent comedy networks and expands our association with CTV into the
digital landscape, maximizing the value of our distinctive content and making
the Comedy Central brand available to our northern neighbors anywhere and
everywhere they want it," said Ganeless.

    "The Comedy Network offers an unrivalled slate of original Canadian
productions, and armed with this deal, we are better able to deliver Canadians
a schedule to die (laughing) for," said Ed Robinson, CTV Senior Vice President
of Comedy and Variety Programming and General Manager of The Comedy Network.

    "We're building on the success of our homegrown digital slate by
introducing some of Canada's favourite imports. Now, established Comedy
Network hits like The Daily Show, The Colbert Report, South Park and more, are
extended for the first time across all five platforms in Canada," said Kris
Faibish, CTV Vice President of Digital Media. "Catch up or grab them anytime.
You drive."

    Faibish revealed that as part of CTV's developing digital strategy, some
programs may be launched as broadband, mobile or VOD exclusives.

    Highlights of the Deal

    - Exclusive access to all Comedy Central programming, including more than
    200 hours of current Comedy Central branded original programs, such as
    the full roster of episodes from The Daily Show, The Colbert Report and
    South Park. In addition, CTV secures the rights for the complete Comedy
    Central back catalogue of programs.

    Online and Broadband
    - Exclusive online and broadband rights to full episodes, plus all clips,
    shorts, wallpapers, ring-tones and other online content created for The
    Daily Show, The Colbert Report, South Park along with other current
    series and the Comedy Central back catalogue, plus all original broadband
    and online content created for comedycentral.com, where cleared for

    - Exclusive rights to The Daily Show, The Colbert Report and South Park
    along with other current series and back catalogue programs where cleared
    for Canada.

    - Exclusive rights to full episodes of The Daily Show, The Colbert Report
    and South Park along with other current series and back catalogue
    programs, plus all clips, shorts, wallpapers, ring-tones and other online
    content created for these programs, access to more than one thousand
    clips and all other Comedy Central mobile content cleared for use in

    About CTV

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

    About The Comedy Network

    Canada's first-and-only specialty comedy service, The Comedy Network airs
comedy of all kinds, 24-hours-a-day, across multiple platforms, including a
revolutionary broadband service at thecomedynetwork.ca. Launched in October
1997, The Comedy Network broadcasts, uncut and uncensored, an eclectic mix of
scripted, stand-up, sketch, improv, and animated comedy - as well as topical
comedy talk shows, game shows and classic situation comedies. Offering an
unrivalled slate of original Canadian programming, The Comedy Network
reinvests nearly 50 per cent of its revenues into home-grown productions. The
Comedy Network, a division of CTV Television Inc., is available to nearly 6
million households across the country. Visit The Comedy Network's website at

    About Comedy Central

    Comedy Central, U.S. television's only all-comedy network, is a 24-hour,
advertiser-supported, basic cable comedy service available to over 91 million
viewers nationwide and is the No.1 network in primetime among men 18-24 and
men 18-34 as well as a consistent Top Ten-rated network among all adults
18-49. With on-air, online and on-the-go mobile technology, Comedy Central
gives its audience access to the cutting-edge, laugh-out-loud world of comedy
wherever they go. Hit series include The Sarah Silverman Program, RENO 911!,
The Colbert Report, Mind of Mencia, Lil' Bush and the Emmy(R) and Peabody(R)
Award-winning series The Daily Show with Jon Stewart and South Park. Comedy
Central is also involved in producing nationwide stand-up tours, boasts its
own record label and operates one of the most successful home entertainment
divisions in the industry. Comedy Central is owned by, and is a registered
trademark of, Comedy Partners, a wholly-owned division of Viacom Inc.'s (NYSE:  
VIA and VIA.B) MTV Networks. For more information visit Press Central, Comedy
Central's press-only website, at www.comedycentral.com/press or the network's
consumer site at www.comedycentral.com.

For further information:

For further information: For CTV and The Comedy Network: Scott
Henderson, Senior Director, Communications, (416) 332-5305, or
shenderson@ctv.ca, or Sara McLaren, Manager, Communications, (416) 332-5057,
or smclaren@ctv.ca, or Mike Cosentino, VP, Communications, (416) 332-5048 or
mcosentino@ctv.ca For Comedy Central: Steve Albani, VP, Corporate
Communications, (212) 767-8695 or steve.albani@comedycentral.com

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