CTV Original Movie PLAYING FOR KEEPS Premieres April 5



    
          A Mother's Love Isn't Black and White: CTV Original Movie
                              PLAYING FOR KEEPS
                                  Premieres
                                   April 5

    - Inspired by a high-profile Canadian custody battle set in Vancouver,
    CTV Original movie stars Jennifer Finnigan (CLOSE TO HOME) alongside Doug
    Savant (DESPERATE HOUSEWIVES) and Roger Cross (24) -
    

    TORONTO, March 12 /CNW/ - When a young, white sports groupie falls in
love with a married, black pro basketball star, their child becomes the focus
of a ground-breaking and racially-charged Canadian custody battle. CTV
announced today the premiere of the CTV Original Movie PLAYING FOR KEEPS, a
gripping dramatization of a mother's fight with her son's pro-athlete father
for sole custody of their son, premiering Sunday, April 5 at 8 p.m. ET on CTV.
Confronting issues of class, fame, and above all, race, the two-hour, Canadian
production stars Montreal-native and Daytime Emmy(R) Award-winning actress
Jennifer Finnigan (CLOSE TO HOME, CROSSING JORDAN), Doug Savant (DESPERATE
HOUSEWIVES, MELROSE PLACE), and Roger Cross (24, NCIS). PLAYING FOR KEEPS will
also be available on demand on the CTV Video Player at CTV.ca following its
broadcast premiere.

    Following its January 2009 premiere on the Lifetime Movie Network,
PLAYING FOR KEEPS was the third highest-rated original movie in Lifetime Movie
Network history.

    (xx)Media Note(xx) - Download press kit and photos from PLAYING FOR KEEPS
at www.ctvmedia.ca

    Inspired by a high-profile Canadian legal battle, PLAYING FOR KEEPS is
the story of Vancouver sports groupie Nicole Alpern (Finnigan), who falls in
love with married, pro basketball player Ty Rivers (Cross) and becomes
pregnant with his child. When Ty decides he wants to be a full-time parent to
his son, the two begin an emotional custody battle over Noah. At the heart of
the custody fight is the notion of whether or not Noah should be raised by the
African-American family he resembles or his single, Canadian Caucasian mother.
Teaming up with ambitious lawyer Peter Marcheson (Savant), Nicole must plead
her precedent-setting case to the ultimate authority - the Supreme Court of
Canada.

    "PLAYING FOR KEEPS is a compelling dramatization of an emotional and
psychological journey inspired by a case which led to a historic decision by
the Supreme Court of Canada," said Susanne Boyce, President, Creative, Content
and Channels, CTV Inc. "Jennifer Finnigan delivers a poignant portrayal of one
woman's perseverance in the face of seemingly insurmountable odds."

    "I was really taken by the story of a woman who had everything against
her. She had money against her, she had fame against her, she had class
against her, race and public image against her," said producer Marsha Newbery.

    "Here was a young mother with almost no resources who just fought as much
as she possibly could to keep her child," added executive producer John
Ritchie.

    PLAYING FOR KEEPS was filmed on location in Vancouver, British Columbia.
It was developed and produced by Force Four Entertainment, in association with
CTV and Lifetime Television. PLAYING FOR KEEPS is produced with the assistance
of the Cogeco Program Development Fund, the Canadian Film or Video Production
Tax Credit Program, The Province of British Columbia Film Incentive BC and
developed with the participation of British Columbia Film and Telefilm Canada.

    PLAYING FOR KEEPS is written by Shelley Eriksen (SHANIA: A LIFE IN EIGHT
ALBUMS, COLD SQUAD), developed and executive produced by Force Four
Entertainment's John Ritchie, Rob Bromley and Gillian Lowrey (HUMAN CARGO, THE
LOVE CRIMES OF GILLIAN GUESS). Howard Dancyger (DRAGON BOYS, The Burial
Society) and Marsha Newbery (The Rock and Roll Kid, Tailor Made) are
producers. CTV's production executives are Robert Hardy and Samantha Mastai.
Brett Burlock is Director, Program Development for CTV. Susanne Boyce is
President, Creative, Content and Channels for CTV Inc. Production executive
for Lifetime is Elizabeth Wise. Tanya Lopez is Senior Vice President of Movie
Programming at Lifetime Television.

    PLAYING FOR KEEPS is the eleventh original movie from CTV's "Heroes,
Champions and Villains" production strand that focuses on remarkable Canadian
personalities, characters and stories. The strand is responsible for 2007's IN
GOD'S COUNTRY, starring Kelly Rowan, which delivered a record 1.6 million(xx)
viewers and was the most-watched movie (U.S. or Canadian) to air on any
Canadian network in 2006-2007. Previous "Heroes, Champions and Villains"
titles that have enjoyed critical and ratings success on CTV include ELIJAH,
the two-part miniseries LIVES OF THE SAINTS, TERRY, THE MAN WHO LOST HIMSELF,
EIGHT DAYS TO LIVE, SHADES OF BLACK and OF MURDER AND MEMORY.

    About CTV Original Programming

    CTV produces the most-watched original programming in Canada. CTV's
success and commitment to original production has cemented the network as the
industry-leader dedicated to telling fresh Canadian stories and building
home-grown talent. The network's ongoing commitment to develop, produce and
promote industry-leading television that engages viewers is evident across a
wide range of programming genres.

    Seen around the world, the network's robust slate of critically
acclaimed, award-winning original productions includes: Canada's No. 1 comedy
series, CORNER GAS; the most-watched Canadian drama series, FLASHPOINT;
Canada's No. 1 new program, SO YOU THINK YOU CAN DANCE CANADA; the
award-winning and internationally acclaimed series DEGRASSI: THE NEXT
GENERATION; the upcoming drama series THE LISTENER and THE BRIDGE; Elvis
Costello's new variety/talk series SPECTACLE; and promoting it all, Canada's
No. 1 source for everything entertainment, ETALK. CTV is also responsible for
Canada's most-watched awards broadcasts, including THE JUNO AWARDS and THE
GILLER PRIZE. CTV is a proud supporter of its original movie slate including
Gemini Award winners for Best TV Movie: MAYERTHORPE (2008), DOOMSTOWN (2007),
HUNT FOR JUSTICE: THE LOUISE ARBOUR STORY (2006), and TRIPPING THE WIRE: A
STEPHEN TREE MYSTERY (2005) along with ratings champions EIGHT DAYS TO LIVE
and IN GOD'S COUNTRY.

    About Force Four Entertainment

    Based in Vancouver, BC, Force Four Entertainment began operations in
1983, and has grown into one of Canada's most successful and respected
television producers. The company has produced more than 300 hours of
primetime broadcast programming, earning accolades on the national and
international stage. Awards include the prestigious Peabody Award, 10 Gemini
Awards and over 25 Gemini nominations. Force Four Entertainment programming
includes drama, lifestyle and documentary projects for Canadian and American
networks such as CBC, Global, CTV, City, Discovery, Slice, W Network,
Lifetime, TVtropolis, Fox Reality, Oxygen, Discovery Health, Fine Living and
Sundance Channel and its programs are distributed and viewed worldwide. Force
Four Entertainment is owned by President Rob Bromley, Executive Producer John
Ritchie and Director of Business Affairs Gillian Lowrey.

    About CTV

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.




For further information:

For further information: Sonia Brum, CTV Inc., (416) 384-5374 or
sonia.brum@ctv.ca; Jim Quan, CTV Inc., (416) 384-5311 or jim.quan@ctv.ca


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