CTV and Bell Mobility Team Up to Offer Mobile Video Content

       CTV and Bell Mobility Team Up to Offer Canada's Most Extensive
                             Mobile Video Content

       - MuchMusic, The Comedy Network, TSN, MTV, CTV Newsnet, Fashion
         Television and more available on the go for mobile users -

    TORONTO, Oct. 24 /CNW/ - CTV, Canada's largest private broadcaster, and
Bell Mobility today announced a partnership to offer clients the most
extensive line-up of mobile video content in Canada. Mobility clients can now
access new CTV made-for-mobile channels with Bell Live TV, and choose from a
new, expanded video clip catalogue.

    Through the deal, CTV brands - including MuchMusic, MTV, TSN, The Comedy
Network, FashionTelevision Channel, etalk, CTV Newsnet, BNN and RDS - are now
available to Bell Mobility subscribers with video enabled mobile phones. It's
the most robust mobile video offering ever available in Canada.

    "Extending our relationship with Bell allows us to offer even more
unprecedented mobile video content," said Stephan Argent, Vice-President, CTV
Digital Media Group. "As mobile devices continue to grow in popularity, CTV is
making sure we provide Canadians with the most up-to-date and in demand
content. This deal delivers on our promise that consumers can access our
programming across multiple platforms, and reaffirms CTV's commitment to
providing Canadians with what they want, when they want it."

    "By partnering with a broadcast leader like CTV, Bell is able to deliver
the relevant and current content our mobile clients want wherever they might
be," said Adel Bazerghi, Senior Vice President of Products at Bell Mobility.
"CTV joins a growing roster of mobile TV and video services, including a broad
selection of news, weather, entertainment, sports channels, that take full
advantage of our high-speed mobile data service and our premium selection of
3G smartphones."

    Included in the new offering are streaming video clips available on
demand from five CTV channels - MuchMusic, TSN, RDS, etalk and The Comedy
Network. These channels join several previously available CTV channels
offering mobile video content. The full line-up of CTV brands and channels
from which Bell Mobility clients can access video clips is:

    -  MuchMusic - Interviews from today's biggest artists such as Coldplay,
       Jonas Brothers and Nas along with MuchMusic programs such as Much on
       Demand and Punk'd.

    -  MTV - A selection of U.S. and Canadian programming such as The Hills,
       Beavis and Butthead and Andy Milonakis.

    -  The Comedy Network - A selection of U.S. and Canadian programming such
       as Chappelle's Show and The Sarah Silverman Program.

    -  TSN - A variety of sports highlights such as CFL and NBA, analysis and
       discussion plus clips from TSN signature shows such as The Reporters
       and Off the Record.

    -  etalk - Breaking stories and celebrity interviews from Canada's most-
       watched source for entertainment news

    -  CTV Newsnet - Regularly updated top stories from across the country
       and around the world.

    -  BNN - Quick financial news hits from BNN signature segments such as
       Market Look Ahead, Invest Style, Market Cap and Market Call Tonight.

    -  RDS - A variety of French language sports highlights, analysis and
       discussion plus clips from RDS signature shows such as Info Sports and
       Le monde du sport Gillette.

    -  South Park - This premium channel offers full episodes of South Park,
       the popular Comedy Network series, for $3/month.

    In addition, made-for-mobile, linear versions of MuchMusic, MTV, The
Comedy Network and FashionTelevision Channel are now available on Bell's Live
TV service. Mobile users can "tune in" at any time to see ongoing programs on
the channels.

    Find out more at ctv.ca/mobilevideo. Photos and CTV logos are available
for download at ctvmedia.ca.

    About CTV

    Canadian consumers have made CTVglobemedia their online network
destination of choice for news, sports and entertainment. With an average of
7.6 million unique visitors and 312 million page views each month,
CTVglobemedia is serving Canadians with dynamic, interactive content, and
reaching Canadians where they are with what they want. Featuring the best
delivery infrastructure in the country, CTVglobemedia's multimedia platforms
include video online, websites; user generated content sites, mobile content
and video on demand. Parent portals www.ctv.ca and www.globeandmail.com are
the gateways to Canada's online network.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

    About Bell

    Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit

For further information:

For further information: Jim Quan, CTV Inc., (416) 332-5311,
jquan@ctv.ca; Julie Smithers, Bell Media Relations, (416) 528-9409,

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