- More than 100,000 Expressions of Support from Canadians -
TORONTO, June 1 /CNW/ - CTV and 'A' local stations today thanked viewers
for the success of their Save Local Television campaign, confirming
overwhelming public support for local television from communities across
Canada. The initiative, launched May 8, was designed to inform viewers of the
critical issues facing their local television stations.
The underpinning of this grassroots campaign was the informative and
interactive website SaveLocal.CTV.ca, which provided viewers with helpful
information and the online tools to get involved in helping save their local
TV stations. Over 30,000 Canadians attended our Open Houses, over 50,000
online petition signatures and more than 25,000 letters to James Moore,
Minister of Heritage, expressed support that cable and satellite companies
should pay local TV for the programming they distribute.
"The tremendous success achieved with the Save Local campaign exceeded
our expectations and on behalf of CTV and 'A' stations, I want to thank
everyone for their support," said Paul Sparkes, Executive Vice President,
Corporate Affairs, CTVglobemedia. "Our goal was to inform Canadians on the
issues that local broadcasters are facing and we have succeeded. We now look
forward to working with the CRTC and all stakeholders in negotiating fair
market value for the local TV programming Canadian consumers want and demand."
The campaign's momentum built toward Open House events at 16 CTV and 'A'
stations from coast to coast on May 23. The events - which provided viewers
the opportunity to tour their hometown television stations, meet their local
on-air personalities and participate in other family-oriented activities -
were covered by a live special broadcast across the country on CTV News
Channel. The two-hour program featured highlights from each station's Open
House, as well as interviews and testimonials from viewers, cable and
satellite representatives, politicians and dignitaries, providing a balanced
range of views and opinions on the issues facing local TV.
The website and Open Houses were supported by an on-air campaign that
included a range of local spots, as well as a national spot, providing further
awareness for the Save Local Television initiative and the crisis facing local
For further information:
For further information: Bonnie Brownlee, CTVglobemedia, (416) 384-7190