CTC and Disney collaborate to showcase today's Canada with updated film at Epcot



    VANCOUVER, Aug. 20 /CNW/ -

    
    what:        The Canadian Tourism Commission (CTC) leads industry in
                 changing Americans' views of Canada
                 Since 1982 guests from around the world have been taken on a
                 tour of beautiful Canadian landscapes and diverse cultures
                 as they watched the film O Canada! in the Canada pavilion at
                 Epcot at the Walt Disney World Resort in Lake Buena Vista,
                 FL.

                 Now, the Canadian Tourism Commission (CTC) and tourism
                 industry partners have collaborated with the Walt Disney
                 World Resort and Walt Disney Imagineering to give this movie
                 a facelift. The newly enhanced film spotlights Canada in a
                 modern, witty way - much like the CTC's new Brand Canada -
                 by showcasing Canada's self-deprecating sense of humour and
                 best-loved icons in a fresh, unexpected way.

                 This fall, the reworked version will light up the screen in
                 the Canada pavilion at Epcot. Actor Martin Short, a
                 Hamilton, ON native, confronts Canadian misconceptions head-
                 on and demystifies them. Viewers take a journey through a
                 country they thought they knew, but discover Canada is so
                 much more than vast landscapes.

                 The film is 14 minutes in length with 65% new footage,
                 including six new aerials of Montréal, QC, Toronto, ON,
                 Calgary, AB, Vancouver and Victoria, BC and Niagara Falls,
                 ON. Instead of cars, clothes and cityscapes, the film takes
                 in acrobatic Cirque du Soleil performances and rowdy rodeo
                 action at the Calgary Stampede. Scenes portray Canada's
                 diverse people, culture and wilderness - a modern, young and
                 beautiful nation. The soundtrack features 2006 "Canadian
                 Idol" winner Eva Avila, a singer from Québec.

    why:         With this updated film, the CTC and its tourism partners
                 hope to change perceptions. Canada is the world's No. 3
                 most-livable country and everybody wants a Canadian friend,
                 according to Anholt Nation Brands Index. Even so, many
                 Americans think Canada is a cold, northern place with little
                 to do except explore nature. And Americans' opinions matter.
                 The US is Canada's No. 1 international tourism market,
                 attracting 14 million travelers a year. But since 9/11,
                 these numbers have declined.


    sound bite:  "This film is a huge success story for Canada," says CTC
                 President and CEO Michele McKenzie. "It does what our Brand
                 Canada does - paints a picture of Canada as it is today:
                 progressive, colourful, multi-ethnic and original. It's time
                 we show Americans and the world what Canada really has to
                 offer."

    facts:       -  The Canada film is presented in the Canada Pavilion at
                    Epcot. This pavilion is part of the World Showcase at
                    Epcot which features 11 countries that surround a
                    1.2-mi promenade that encircle the World Showcase Lagoon.

                 -  The Canada pavilion features a replica of Fairmont Le
                    Château Frontenac and a log cabin-style boutique selling
                    Roots clothing and other popular Canadian products.

                 -  Disney owns the film rights. Walt Disney Imagineering
                    worked closely with the CTC and Canada's tourism leaders
                    to provide content to update the film.

                 -  The new Canada film is just one of many initiatives the
                    CTC is taking to reach Americans. Most recently, the CTC
                    and its Canadian tourism partners launched an aggressive
                    print and billboard campaign in New York, Boston and Los
                    Angeles. The campaign runs through this summer.
    

    about the Walt Disney World Resort and other Disney theme parks
    www.disneyworld.ca

    about our tourism partners

    Calgary Stampede - www.calgarystampede.com
    Ontario Tourism Marketing Partnership Corp. (OTMPC)
    www.tourismpartners.com
    Tourisme Montréal - www.tourisme-montreal.org
    Tourisme Québec - www.bonjourquebec.com
    Québec City Tourism - www.quebecregion.com
    Tourism Toronto - www.torontotourism.com
    Tourism Vancouver - www.tourismvancouver.com
    Travel Alberta - www.travelalberta.com

    about Epcot(R)

    Epcot is one of four fascinating theme parks located in the Walt Disney
World Resort in Lake Buena Vista, Florida. Epcot allows guests to travel to
eleven countries on four continents, explore land and sea adventures,
experience future technologies and journey into their imagination - all in one
vacation. With its many must-see dazzling shows, interactive experiences and
amazing attractions, Epcot is truly a celebration of human achievement and
discovery.

    about the CTC

    The CTC is a national marketing organization. Our vision is compelling
the world to explore Canada. With our partners in the tourism industry and all
levels of government, we:
    Advertise and market Canada in 10 countries around the world; conduct
industry research and studies; and promote product and industry development.
    For travel information, media resources, meetings and conference planning
details, research and news or to create extra-ordinary stories all your own,
visit www.canada.travel.




For further information:

For further information: Gloria Loree, Executive Director (Acting),
Communications & Public Relations, Canadian Tourism Commission (CTC), e-mail:
loree.gloria@ctc-cct.ca, tel: (604) 638-8407; Michelle Pentz Glave,
Information Management Officer/Writer, Communications & Public Relations,
Canadian Tourism Commission (CTC), e-mail: glave.michelle@ctc-cct.ca, tel:
(604) 638-8408

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