CTC and Canada's North: together for Tourism

    Innovative Agreement ensures collaboration on consumer marketing, trade,
    research, public relations and business development partnerships.

    VANCOUVER, May 10 /CNW/ - From tracking polar bears in a tundra buggy,
gazing at magical Northern Lights from the comfort of a heated teepee, or
cruising into the heart of Inuit communities - Canada's North offers
sophisticated travellers some of the most extraordinary experiences on earth.
    To help inspire visitors to make the North a "must see now" destination,
the Canadian Tourism Commission (CTC) has invited Nunavut Tourism, Northwest
Territories Tourism and the Yukon Department of Tourism and Culture to
participate in CTC programming as a single partner to be known as "Canada's
    The Memorandum of Understanding (MOU) signed today unites the promise of
unique experiential opportunities together with the expertise of a working
consortium representing the three Northern Territories and the marketing power
of the CTC, already operating in 12 countries.
    The agreement provides a unique framework for collaboration on projects,
programs and other opportunities such as communications and promotion,
national special events, industry capacity building, national strategic
planning priorities and potential market identification. Recognition of
"Canada's North" as a collective will permit the partners to work together
creatively, while at the same time recognizing respective budgets, strategies
and priorities.
    "The synergy afforded by this agreement has great potential, particularly
with the opportunity to leverage the 2010 Winter Games to drive tourism to the
North," said Diane Ablonczy, Industry Canada's Minister of State (Small
Business and Tourism). "Canada's northern territories truly differentiate our
country as a tourism destination. This initiative supports the Government of
Canada's efforts for the growth and future sustainability of Canada's tourism
industry - especially small and medium-size businesses - as well as for
enhancing the awareness and quality of visitor experience opportunities in
    Research indicates that the intention of travellers to visit the Northern
Territories has increased dramatically, soaring from almost nothing to as high
as 44% in Germany, 41% in Mexico and 36% in Australia. And 26% of travellers
across the CTC's key markets are motivated to include aboriginal cultural
experiences, celebrations and attractions in their travel plans, especially in
Europe where interest is particularly high.
    For images and video of the Yukon, NWT, and Nunavut, please follow the
link below and sign in using your CTC DAM ID. If you don't have an account,
simply register for a new one and you'll be re-directed to the Northern Canada

    About the CTC

    The CTC is Canada's national tourism marketing organization. Our vision
is inspiring the world to explore Canada. With our partners in the tourism
industry and the governments of Canada, the provinces and the territories, we
advertise and market Canada in 12 countries around the world, conduct industry
research and studies, and promote product and industry development. For
regular updates on CTC initiatives, please subscribe to CTC News
(canada.travel/news) available through an RSS feed and by e-mail.

For further information:

For further information: Margaret Nevin, Senior Communications
Advisor/Conseillère en communications, Canadian Tourism Commission/Commission
canadienne du tourisme, Tel/Tél (604) 638-8406, Fax/Téléc (604) 638-8438,
nevin.margaret@ctc-cct.ca, http://mediacentre.canada.travel

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Canadian Tourism Commission

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