CRH Medical announces physician recruitment initiative

    VANCOUVER, Aug. 28 /CNW/ - CRH Medical Corporation (CRM:TSX-V) announced
today a major initiative to recruit General Surgeons in the United States to
support a significant expansion in the number of Company owned and operated
Centers for Colorectal Health.
    The success of the existing Centers for Colorectal Health has confirmed
the demand for the Company's proven treatment protocol utilizing its
proprietary technology for the treatment of hemorrhoids. Currently, the
Company operates Centers in San Francisco, Chicago, Los Angeles, Las Vegas and
Atlanta. By year end, the Company expects each of these Centers to be at or
very near cash flow positive on a stand alone basis. The new Centers will be
developed using the same operating metrics and business model developed by CRH
Medical over the course of the last 12 months.
    The new initiative is designed to increase revenue and operating
efficiencies by adding Centers in several additional cities over the next few
quarters. CRH Medical is currently targeting cities across the Western United
States including Seattle, Sacramento, Portland, San Diego, St. Louis and
Phoenix for its initial phase of expansion. With success, the Company expects
to further expand the business model to additional cities throughout the
United States.
    Commenting on this initiative Edward Wright CEO of CRH Medical stated,
"We are excited about increasing the number of physicians within CRH as this
will further support our strategy and tactics to increase market share. We
believe we have the necessary information and experience. It is now time to
scale our business."
    Dr. Tony Holler, Chairman of the Board of CRH Medical also stated
"Additional physicians will allow us to strengthen our position to take
advantage of the growing demand for specialized retail healthcare by providing
convenient, consumer oriented, access to our treatment protocols and propriety

    About CRH Medical Corporation:

    CRH Medical Corporation is utilizing the first single use, patented,
disposable, hemorrhoid banding system through its Center for Colorectal Health
facilities. CRH Medical is opening its Center for Colorectal Health facilities
in the United States specializing in the treatment of hemorrhoids and
fissures, and colon cancer screening. The Company's goal is to become the
preeminent resource on colorectal health for consumers and medical
professionals in North America.

    The information in this news release contains so-called "forward-looking"
statements. These include statements regarding CRH Medical expectations,
beliefs, intentions or strategies for the future, which may be indicated by
words or phrases such as "anticipate", "expect", "intend", "plan", "will", "we
believe", "CRH Medical believes" "management believes" and similar language.
All forward-looking statements are based on CRH Medical current expectations
and are subject to risks and uncertainties and to assumptions made.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: visit the Company's website at or the SEDAR website at or email us at

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