Credential hits the road with Gail Vaz-Oxlade, Canada's Diva of Dollars, to help Canadians build better financial plans

    VANCOUVER, Aug. 28 /CNW/ - Credential Financial Inc. (Credential) is
teaming up with a select group of partner credit unions and Gail Vaz-Oxlade,
the host of Gemini award-winning TV show Til Debt Do Us Part, to launch a
cross-country seminar series designed to help Canadians improve their
financial planning.
    Recent research by Ipsos-Reid found that only 25 percent of Canadians
have a formal written financial plan (Ipsos-Reid 2006). This is supported by
research this summer from J.D. Power and Associates that shows only 30 percent
of Canadian investors having a formal written financial plan (see J.D. Power
and Associates 2007 Canadian Full Service Investor Satisfaction Study).
    "Every Canadian can better achieve their financial goals with a formal
plan in place, but it is making that first step that can often seem the most
challenging," said Elaine McHarg, Senior Vice-President, Marketing and Chief
Marketing Officer of Credential. "Our goal is to host a series of informative
and engaging evenings, with Gail Vaz-Oxlade's no-nonsense approach and vibrant
and irreverent style, to motivate Canadians to start thinking about building a
financial plan - and sooner rather than later."
    Credential will kick-off the Master your Finances seminars in Vancouver
on September 25th, before stops in Edmonton on October 1st and Ottawa on
October 23rd. Three more sessions are scheduled for other cities across Canada
in January, 2008.
    Master your Finances will give solid financial planning basics, tips on
how to get started on a financial plan, and questions you can ask your
financial advisor. Each evening will include a pre-session for financial
advisors, followed by Gail Vaz-Oxlade's lively public presentation and a
closing reception.
    "Every Canadian, whether a student or heading into retirement, should
have, and is capable of having, a financial plan," said Vaz-Oxlade. "This
series of evening events will focus on demystifying financial planning - it
does not have anything to do with how much money you make, but how you use
what you have to make the life you want. You can spend, save and invest, all
at the same time."
    Vaz-Oxlade is a dynamic TV host and well-respected financial author,
recognized for her unique ability to make even the most complex of financial
topics accessible to everyone - even children. On her TV show, Til Debt Do Us
Part, Vaz-Oxlade helps debt-burdened couples get to the root of their
destructive spending habits.
    "We believe that if Canadians are exposed to the virtues of financial
planning in a creative and meaningful way, then more will start to create and
improve upon their own financial plans," said McHarg.

    About Credential Financial - Credential Financial is the national wealth
management company of the Canadian credit union system. Offering a full suite
of financial products and services, Credential and its member companies
(Credential Asset Management, Credential Securities, Credential Direct, and
Credential Insurance Services) provide top quality investment and insurance
advice to investors.

For further information:

For further information: Jane Mitchell, Public Relations, Credential
Financial Inc., Tel: (604) 714-3843, Fax: (604) 714-3864,

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