Creative Team hire marks aggressive change at Cossette

    VANCOUVER, Feb. 2 /CNW/ - Cossette West has hired Rob Sweetman and Bryan
Collins as Creative Directors of the agency in Vancouver. These additions are
a reflection of a Cossette commitment to realign its creative resources and
offer the best creative product in every market it serves.
    "We've just hired one of the smartest, most talented creative teams in
North America," said Dick Hadden, President and Chief Creative Officer,
Cossette West. "Both Rob and Bryan understand the stamina and discipline it
takes to create great advertising, and they've got the energy and talent to
follow through on every piece, for every client. Getting one of these guys
would have been a home run. Getting them as a team is a grand slam. We're
obviously very excited."
    Rob Sweetman and Bryan Collins have been partners for six years in
Calgary and Vancouver. For three of the last four years, Rob has been ranked
the number one Art Director in Canada by Strategy Magazine. Bryan has been
named by Strategy as a top-10 ranked copywriter in Canada for the last three
    To date, they have won more than 300 international, national, and
regional awards, including One Show Pencils, Cannes Lions, Clios, and numerous
appearances in the Communications Arts Advertising Annual.
    Agency General Manager John Hall said, "Nothing stretches an advertising
budget farther than great creative. In today's economic climate, smart,
focused work becomes an even more important part of the equation. Rob and
Bryan have built their careers on just that kind of creative product."
    Cossette isn't alone in its excitement. Sweetman and Collins confirmed
that, "We're excited about the future at Cossette. The whole agency network is
refocusing its energy on the creative product and it's great to be a part of
that. We're looking forward to the challenge that running a department
presents. Of course, we'll still be a working team. It'll be a long time
before we give that up. If ever."
    "We've been in a great place for the past five years. But an opportunity
like this, in this market, is a rare thing. We're very grateful for Cossette's
trust in us. We're going to work very hard to give their clients great,
responsible advertising that gets noticed."
    The new creative team will be in place at Cossette within the next two


    Cossette West is the largest Communication Group in Western Canada. Part
of the global Cossette network, the people from Cossette are represented in
every major city across Canada, as well as internationally in New York,
Irvine, Los Angeles, London, Moscow and Shanghai.
    We offer a full spectrum of leading-edge communication services to some
of the most prestigious brands in the world. Long before our peers spoke about
integrated communications, Cossette was putting it into practice by offering
Convergent Communications(TM), a unique working method that brings value to
the client, seamlessly integrating specialized communication disciplines, by
placing brand at the heart of everything we do.
    Our people are experts in strategic planning and research, advertising,
media planning and buying, sales promotion, CRM, database and direct
marketing, interactive marketing and technology solutions, public relations
and alliance marketing, branding and design, ethnic marketing, sports
marketing, branded content and product placement and business-to-business
communications (B2B practices).

For further information:

BRENDAN BAILEY, OPTIMUM PR, COSSETTE WEST, T (604) 647-2985, M (604) 828-2875,

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