Creation of a new national wine and spirits agency

    MONTREAL, July 3 /CNW Telbec/ - The Boisset Family in France and the
Canadian Charton-Hobbs Group have just announced an agreement covering the
creation of a new national company to act as agents of the different Maisons
of the Boisset Group and other complementary partners, in order to optimize
the representation and the distribution of their brands in Canada. The name of
this new company will be disclosed at a later date. This announcement includes
a Canada wide representation agreement to take effect immediately.
    The Boisset Group owns a number of prestigious and well known brands in
Canada such as Mommessin, Bouchard Ainé, Louis Bernard, J.Moreau, Jaffelin,
St.Raphael, Thorin, Ropiteau, Domaine de la Vougeraie, Jean-Claude Boisset,
Roland Bouchacourt, French Rabbit, Louis Bouillot and finally De Loach
Vineyards of California, with a volume of business surpassing 350,000 cases in
    The Charton-Hobbs Group on its part is the most important family-owned
wine and spirits representation company in Canada with a portfolio of many
famous brands. It is active in all provinces. The mission and the control of
its present agencies, Charton-Hobbs, Authentic and Le Marchand de Vin are
maintained without any changes.
    "Fast-moving markets, in particular in Canada and the US, require a
determined sales policy to keep up with trends in each country and develop the
growth potential of our companies. Distribution is an essential pillar of our
ambitious value strategy, and this reorganisation will offer our firms and
brands an opportunity for better dialogue and coordination with each of the
provinces, thereby enabling them to build even closer relations with our
consumers", declared Jean-Charles Boisset, Boisset Group Vice President.
    For his part, Duncan Hobbs, President of the Charton-Hobbs Group, says
"We are very excited to undertake the launching of a new national wine and
spirits agency with the Boisset Group. This opportunity to operate a third
national wine and spirits agency in Canada will provide the ability for our
group to increase our share of market across Canada and at the same time,
ensure that we can continue to develop relationships with other family owned
companies around the globe".

For further information:

For further information: Maria Varvarikos Peart, ZOI Agency, (514)
282-9888 ext. 21,; Marjorie Dumas, ZOI Agency, (514)
282-9888 ext. 23,

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