EDMONTON, June 18 /CNW/ - The Alberta Areté Awards, the first and only
provincial public relations awards program, recognized PR industry excellence
Friday. Its inaugural prizes were handed out in front of hundreds PR
professionals from across Canada at a gala held in Edmonton, as part of the
annual Canadian Public Relations Society (CPRS) national conference.
Lisa Frizzell, Director of Corporate Communications for Direct Energy
Western Division, received the Areté External Communications Award, while the
Areté Student Award went to Jason Krell, Public Relations student at Mount
The Alberta Areté Awards celebrate excellence in public relations and
communications in Alberta, and are jointly sponsored by the Calgary and
Edmonton Chapters of CPRS.
"The Areté Awards are important to both the CPRS and the Alberta public
relations industry as a whole," said Colleen Killingsworth, CPRS National
President and President, Canadian Centre for Energy Information. "They provide
a unique opportunity for Alberta practitioners to have their work evaluated
and acknowledged by their industry peers, raising their profile and providing
a natural stepping stone toward the national awards program and professional
CPRS Calgary and CPRS Edmonton jointly launched the program in Fall 2006
and expect it will continue to grow in the years ahead.
"On behalf of all CPRS Calgary members, I'd like to congratulate Lisa and
Jason on their award-winning submissions, and their commitment to excellence
in the public relations field," said CPRS Calgary President Richard Truscott.
Frizzell received the External Communications award for direct in the
community - Volunteer Citizen of the Year Awards 2006, an initiative designed
to acknowledge the valuable contribution of volunteers to the communities in
which they live.
Jason Krell was recognized with the Alberta Aréte Student Award,
sponsored by Genome Alberta, for his outstanding achievements as a student in
the Mount Royal College Public Relations Degree Program.
Plans are already underway for the launch of the 2007-08 Alberta Areté
Awards in September, 2007. For more information on the awards, visit
The Canadian Public Relations Society (CPRS) is the only Canadian
professional association representing more than 1,600 public relations
practitioners in 16 member societies across Canada who commit to following a
Code of Professional Standards. The Society is dedicated to promoting
professionalism in the practice of public relations, and offers a program of
professional Accreditation in Public Relations (APR), as well as professional
development and education programs affiliated with various colleges and
universities across Canada.
For further information:
For further information: Media inquiries: Richard Truscott, President,
CPRS Calgary, Phone (403) 988-5844; Tanya Ristoff, Media Relations, CPRS
Calgary, Phone: (403) 828-7172