Cott Announces Appointment of Juan Figuereo as Chief Financial Officer

    TORONTO, March 12 /CNW/ - Cott Corporation (NYSE:  COT; TSX:BCB), the
world's largest retailer brand soft drink provider, announced today the
appointment of Juan R. Figuereo as its new Chief Financial Officer.
    Figuereo joins Cott on March 26, 2007 from Wal-Mart International, where
he has held the position of Vice President, Mergers & Acquisitions since 2003.
In this role, he provided leadership to Wal-Mart's international growth
strategy through acquisitions, partnerships and joint ventures in global
    Prior to joining Wal-Mart, Figuereo spent 15 years with PepsiCo in a
variety of international finance and general management roles, first within
the Pepsi-Cola organization and then in the Frito Lay business. He held Chief
Financial Officer roles for Frito Lay in Southern Europe, and Pepsi-Cola in
Brazil and Latin America. He also spent three years as Managing Director of
Frito Lay Dominicana, where he was responsible for the full scope of business
operations in the Caribbean.
    "Juan's extensive global experience and his hands-on leadership of
financial turnarounds is a perfect fit for Cott at this stage in our Company's
evolution," commented Brent Willis, Cott's Chief Executive Officer. "His
in-depth knowledge of the beverage industry and retail environments will be
extremely valuable in driving profitability in our core North American
business and his track record of global success is a great fit with our future
growth opportunities. We're extremely pleased that Juan is joining our team
and I am confident that he will quickly make a significant contribution to our
priorities of cost reduction, retailer partnerships, innovation and building a
high-performance, winning team."
    "I also want to thank Tina Dell'Aquila for her stewardship as the
Company's interim CFO," added Willis. "She has been an important resource and
will continue to be a valuable member of Cott's leadership team."
    Figuereo holds a Bachelor of Business Administration in Public Accounting
from Florida International University and he completed the Financial
Management Program at the University of London in England. He is a Certified
Public Accountant and fluent in English, Spanish and Portuguese.

    About Cott Corporation
    Cott Corporation is one of the world's largest non-alcoholic beverage
companies and the world's largest retailer brand soft drink provider. The
Company commercializes its business in over 60 countries worldwide, with its
principal markets being the United States, Canada, the United Kingdom and
Mexico. Cott markets or supplies over 200 retailer and licensed brands, and
Company-owned brands including Cott, RC, Vintage, Vess and So Clear. Its
products include carbonated soft drinks, sparkling and flavored waters, energy
drinks, sports drinks, juices, juice drinks and smoothies, ready-to-drink
teas, and other non-carbonated beverages. The Company's website is The brand names referenced in this press release are trademarks
of Cott Corporation, its affiliated companies, our customers, or other third

For further information:

For further information: Media Relations, Kerry Morgan, Tel: (416)
203-5613; Investor Relations, Edmund O'Keeffe, Tel: (416) 203-5617

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