Cossette's Special Committee Retains Advisors

    KOS (TSX)

    QUEBEC CITY, Aug. 4 /CNW Telbec/ - Cossette Inc. ("Cossette" or the
"Company") updates on its process of considering the unsolicited and
non-binding proposal of Cosmos Capital Inc. announced on July 20, 2009 to
acquire all of the issued and outstanding subordinate voting shares of
Cossette, including those resulting from the conversion of all outstanding
multiple voting shares, and of reviewing the various strategic alternatives
available to the Company. As part of its tasks and mandate, the Special
Committee (the "Committee") of the Board of Directors of Cossette has selected
BMO Capital Markets as financial advisor to Cossette. Ogilvy Renault was
retained to act as legal advisor to the Committee. Fasken Martineau is acting
as legal advisor to the Company.
    The Committee and the Board of Directors recommends that the shareholders
of the Company defer taking any action in response to the unsolicited and
non-binding proposal of Cosmos Capital until the Committee and the Board of
Directors have had an opportunity to fully review such proposal and evaluate
all of the Company's strategic alternatives. The Board of Directors, the
Committee and the management of Cossette remain committed to building and
maximizing value for shareholders.

    Cossette Inc. offers a full range of leading-edge communication services
to clients of all sizes, including some of the most prestigious brands in the
world. A customer-driven organization built around highly specialized business
units, Cossette also offers Convergent Communications(TM), a unique working
method that brings added value to the client by integrating various services
offered by the Group, including strategic planning and research, advertising,
media buying and channel planning, sales promotion, direct response, database
and direct marketing, customer relationship management, interactive marketing
and technology solutions, public relations, organizational communication and
change management, sponsorship and alliance marketing, branding and design,
ethnic marketing, business-to-business communications (B2B practices) and
print and video production. Cossette has approximately 1,485 employees and
offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York,
Irvine, Los Angeles, London and Shanghai.

For further information:

For further information: Financial Analysts only: Martin Faucher,
Vice-President and Chief Financial Officer, (418) 521-3784; Investors: Francis
Trudeau, Director, Acquisitions and Investor Relations, (514) 282-4633;
Medias: Mathieu Claise, Optimum Public Relations, (418) 521-3770; Source:
Cossette Inc.;

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