Cossette responds to letter received from Cosmos Capital

    KOS (TSX)

    QUEBEC CITY, Aug. 7 /CNW Telbec/ - Cossette Inc. ("Cossette" or the
"Company") announced today that it has responded to a letter from Cosmos
Capital Inc. ("Cosmos") dated August 6, 2009 requesting initial access to the
books and records of Cossette by no later than August 17, 2009 (the "Due
Diligence Request") in connection with the non-binding proposal made by Cosmos
on behalf of a group of investors (the "Cosmos Group") to acquire all of the
outstanding subordinate voting shares of Cossette, including the subordinate
voting shares resulting from the conversion of all outstanding multiple voting
shares, other than shares owned by the members of the Cosmos Group and their
affiliates (the "Proposal").
    In this letter, Cossette reminded Cosmos that following the Proposal, the
board of directors of Cossette (the "Board") established a special committee
(the "Special Committee") comprised of four independent directors to consider
the Proposal and review the various strategic alternatives available to
Cossette and that the Special Committee has retained Ogilvy Renault LLP as its
legal advisors and BMO Capital Markets as financial advisors to Cossette, as
announced in press releases dated July 20, 2009 and August 4, 2009.
    Cossette confirmed to Cosmos that the Board and the Special Committee,
with the assistance of its legal and financial advisors, are diligently
reviewing the Proposal and evaluating all of Cossette's strategic
alternatives, as announced in a press release dated August 4, 2009, and that
once they have completed such review and evaluation, the Board and the Special
Committee will be in a position to formally respond to the Proposal and Due
Diligence Request.
    The Board and the Special Committee are fully committed to building and
maximizing value for Cossette shareholders.

    Cossette Inc. offers a full range of leading-edge communication services
to clients of all sizes, including some of the most prestigious brands in the
world. A customer-driven organization built around highly specialized business
units, Cossette also offers Convergent Communications(TM), a unique working
method that brings added value to the client by integrating various services
offered by the Group, including strategic planning and research, advertising,
media buying and channel planning, sales promotion, direct response, database
and direct marketing, customer relationship management, interactive marketing
and technology solutions, public relations, organizational communication and
change management, sponsorship and alliance marketing, branding and design,
ethnic marketing, business-to-business communications (B2B practices) and
print and video production. Cossette has approximately 1,485 employees and
offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York,
Irvine, Los Angeles, London and Shanghai.

For further information:

For further information: Financial Analysts only: Martin Faucher,
Vice-President and Chief Financial Officer, (418) 521-3784; Investors: Francis
Trudeau, Director, Acquisitions and Investor Relations, (514) 282-4633;
Medias: Sylvie Isabelle, Optimum Public Relations, (418) 521-3184; Source:
Cossette Inc.;

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